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Breakfast Cereal Market Research

Mintel’s breakfast cereals market research reports provide a comprehensive and extensive overview of the marketplace including information on the breakfast cereals market size and breakfast cereals market share.


Mintel’s breakfast cereals industry reports can help you gain further insight into the breakfast cereals market trends and gain valuable breakfast cereals consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute breakfast cereals industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 25
  1. Breakfast Cereals in UK (2020) – Market Sizes

    • Market Data
    • October 2020
    • UK
    Breakfast Cereals in UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels ...
    US $510.18 (Excl.Tax)
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  2. Breakfast Cereals in UK (2019) – Market Sizes

    • Market Data
    • November 2019
    • UK
    Breakfast Cereals in UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels ...
    US $510.18 (Excl.Tax)
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  3. Breakfast Cereals - UK - August 2019

    • Consumer Report
    • August 2019
    • UK

    “Sugar remains the key challenge faced by the category. While the vast majority of users would like to see the sugar content reduced in their favourite breakfast cereals, reformulation is not without risk. Steps to get consumers actively involved in reformulation hold potential ...

    US $2,576.74 (Excl.Tax)
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  4. Breakfast Cereals in UK (2018) – Market Sizes

    • Market Data
    • November 2018
    • UK
    Breakfast Cereals in UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels ...
    US $510.18 (Excl.Tax)
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  5. Breakfast Cereals - UK - August 2018

    • Consumer Report
    • August 2018
    • UK

    “Lack of excitement and busy lifestyles are barriers to people not eating breakfast cereals more often. More on-the-go formats should help cereals to stay on the menu among people who don’t have time to eat breakfast at home, while separate toppings are one way of adding more ...

    US $2,576.74 (Excl.Tax)
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  6. Breakfast Eating Habits - UK - July 2018

    • Consumer Report
    • July 2018
    • UK

    “Breakfast habits are becoming more fragmented. Busy lifestyles are seeing people skip this important meal, eat it on the go or graze their way through the morning, fuelling demand for convenient products that can be eaten quickly and easily. Meanwhile, when time permits, ...

    US $2,576.74 (Excl.Tax)
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  7. Breakfast Cereals in UK (2017) – Market Sizes

    • Market Data
    • October 2017
    • UK
    Breakfast Cereals in UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels ...
    US $510.18 (Excl.Tax)
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  8. Breakfast Cereals in UK (2016) – Market Sizes

    • Market Data
    • October 2016
    • UK
    Breakfast Cereals in UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels ...
    US $510.18 (Excl.Tax)
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  9. Breakfast Cereals - UK - August 2016

    • Consumer Report
    • August 2016
    • UK

    “RTE cereals have suffered from the negative media focus on sugar and competition from other products for the breakfast occasion. Given strong consumer interest, launches tapping into current healthy eating trends like ‘positive nutrition’ show potential going forward. Further ...

    US $2,576.74 (Excl.Tax)
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  10. Breakfast Eating Habits - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    "Breakfast is an almost universal occasion. While 55% of people eat it at home every day, almost half (49%) sometimes eat breakfast out of home. That 28% do so once a week or more demonstrates that this is an established habit for a sizeable minority."Barriers remain, however, ...

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No. of reports 1 of 25