Breakfast Foods Market Research

Mintel’s Breakfast Foods market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Breakfast Foods industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Breakfast Cereals - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Flexible breakfast eating patterns require convenient on-the-go ready meals, multi-purpose breakfast snacks, and satiating options to keep German consumers full and satisfied. Charlotte Sander - Associate Analyst..."
    Embrace indulgence, celebrate oatmeal, expand beyond breakfast, and capitalise on mood boost and drinkable formats. Honorata Jarocka, Principal Analyst ..."
    Breakfast Cereals - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Frozen breakfast foods are convenient and easy, making them a solid weekday breakfast option. Proven versatility is needed to power growth at breakfast and beyond. Kelsey Olsen, Food & Drink Analyst ..."
    Breakfast Cereals - Mexico by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Innovation in the breakfast cereal fixture is focused around value-for-money features and healthier recipes. Indulgent and nostalgic flavours are also flourishing. Zoe Wong, Junior Analyst - Food & Drink, BPCH ..."
    Breakfast Cereals - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Breakfast Cereals - South Korea by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for..."
    “Rising prices and squeezed incomes have taken their toll on the breakfast cereals category, with volume sales returning to their pre-pandemic downward trajectory and little to suggest this category could escape further volume sales declines in the coming years. Responding to consumer demand for convenience and permissible indulgence, as well..."
    “Convenience, comfort, and accessibility have helped cereal into bowls in the past year, despite inflations’ strong influence on price. Cereal’s future may look a little different, though, as younger generations show engagement with a wider range of non-traditional cereal occasions and innovative concepts that match them.” – Kelsey Olsen, Food and..."
    Breakfast Cereals - Spain by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."