Brazil Chocolate Confectionery Market Report 2022
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Description
“Although consumers are on a tight budget, chocolate consumption brings them relaxation, reward and pleasant moments, which encourages them to consume chocolates, even if from cheaper brands or less frequently.”
– Laura Menegon – Food and Drink Analyst, Latam
Key issues covered in this Report
- What types of chocolates are most consumed, and what is the frequency of consumption?
- How does indulgence drive chocolate consumption? When do consumers turn to indulgent products? What do they expect from indulgent products?
- What are the most important factors in choosing chocolates? What is the weight of the brand in the choice? Are consumers loyal to a type of chocolate? Do they seek innovations in the category?
- How has the economic crisis impacted the purchase and consumption of chocolates?
- Which attributes are associated with different types of chocolate? Which types of chocolate do consumers have an interest in trying? Which types of chocolate are consumers willing to pay more for?
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- Definition
- What you need to know
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Executive Summary
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- Market overview
- Analyst outlook
- Figure 1: Analyst outlook for the chocolate category, 2022
- Challenges
- Consumers migrate to cheaper brands
- Concern over sugar and calories can be a challenge
- Opportunities
- Individual packaging meets consumers’ demands
- Cereals can add healthiness to chocolates
- Energy-related claims may boost consumption among men
- Pairing alcoholic drinks with chocolates may offer a relaxing experience
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Market Drivers
- High inflation impacts the entire chocolate production chain, and markets reduce inventories
- New labeling model should impact the category
- Figure 2: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages, 2020
- Figure 3: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
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- Figure 4: New template of the nutritional information chart
- High inflation impacts the entire chocolate production chain, and markets reduce inventories
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Key Players
- Companies and brands
- Lacta opens store in Metaverso for Easter 2022
- KitKat presents special packaging for Rock in Rio
- Nestlé launches chocolate bars to be shared
- Bis launches special packaging for the new season of Stranger Things with 80 units
- Sonho de Valsa and Ouro Branco get a stick version
- Wow Cacao launches a line of vegan chocolates
- Lacta’s new Intense Nuts line offers chocolates with more nuts
- Case Study
- Russell & Atwell innovate by offering fresh chocolate
- Companies and brands
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Chocolate Consumption and Frequency
- Individual packaging meets consumers’ demands
- Figure 5: Chocolate consumption, 2022
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- Figure 6: Chocolate launches by subcategory, 2019-21
- Energy-related claims may boost consumption among men
- Figure 7: Chocolate consumption – Selected items, by gender, 2022
- Packaging with a variety of flavors can attract more frequent consumers
- Figure 8: Attitudes about chocolate, by chocolate consumption frequency, 2022
- Individual packaging meets consumers’ demands
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Reasons to Eat Chocolate
- Brands must focus on wellbeing to overcome the concern with excess sugar
- Figure 9: Reasons to eat chocolate, 2022
- Pairing alcoholic drinks with chocolates may offer a relaxing experience
- Cookies and baked goods in individual portions for self-reward
- Figure 10: Chocolate consumption, by reasons to eat chocolate, 2022
- Brands must focus on wellbeing to overcome the concern with excess sugar
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Attitudes about Chocolate
- Quality and indulgence are essential for older consumers
- Figure 11: Attitudes about chocolate, by age group, 2022
- Special editions can boost sales
- Figure 12: Chocolate consumption, by attitudes about chocolate, 2022
- Quality and indulgence are essential for older consumers
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Changes in Consumption Habits
- Companies can invest in their most affordable brands to keep consumer loyalty
- Figure 13: Changes in consumption habits, 2022
- Private labels must invest in flavor variety to attract frequent consumers
- Figure 14: Chocolate consumption frequency, by changes in consumption habits, 2022
- Companies can invest in their most affordable brands to keep consumer loyalty
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Perception about Chocolate
- In times of economic crisis, foreign brands can offer an affordable special consumption experience
- Figure 15: Correspondence Analysis – Principal map – Perception about chocolate, 2022
- Formats and packaging aimed at children can boost sales of chocolate cookies
- Cereals can add healthiness to chocolates
- Figure 16: Perception about chocolate – “Healthier option,” 2022
- In times of economic crisis, foreign brands can offer an affordable special consumption experience
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Appendix – Abbreviations
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Appendix – Market Size and Market Share
- Market size
- Figure 17: Retail sales of chocolate, by value – Brazil, 2014-22
- Figure 18: Retails sales of chocolate, by volume – Brazil, 2014-22
- Market share
- Figure 19: Leading companies’ market share in the retail sales of chocolate, by value – Brazil, 2019-2020
- Figure 20: Leading companies’ market share in the retail sales of chocolate, by volume – Brazil, 2019-2020
- Market size
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
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*databooks not available with UK B2B Industry reports.
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