Germany Pizza and Italian Restaurants Market Report 2023
£ 2,195 (Excl.Tax)
Report Summary
Amid squeezed incomes and higher menu prices, prove value by highlighting hard-to-replicate attributes whilst balancing local and Italian ingredients.
Eliana Riera-McInnes, Foodservice Research Analyst
Table of Contents
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- Key issues covered in this Report
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EXECUTIVE SUMMARY
- Market context
- Graph 1: consumers who have reduced the amount of pizza they eat due to health concerns, by age, 2023
- Opportunities
- Graph 2: attitudes towards pizza/Italian restaurants, 2023
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MARKET DRIVERS
- The German economy
- Graph 3: key economic data, in real terms, 2019-24
- Graph 4: financial confidence index, 2022-23
- The impact of the economy on pizza and Italian restaurants
- Graph 5: wholesale price index of flour and cereal products, 2021-23
- Graph 6: current financial situation, 2023
- Sustainability
- Healthy eating
- Population dynamics
- Competitive landscape
- Graph 7: select pizza/Italian restaurant brands, by number of stores, 2023
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WHAT CONSUMERS WANT AND WHY
- Participation in pizza and Italian restaurants
- Graph 8: participation at pizza/Italian restaurants in the last 12 months, by age, 2023
- Graph 9: takeaway participation at pizza/Italian restaurants in the last 12 months, 2023
- Graph 10: takeaway ordering methods for collection/delivery from a pizza/Italian restaurant in the last 12 months, 2023
- Graph 11: takeaway ordering methods for collection/delivery from a pizza/Italian restaurant in the last 12 months, by age, 2023
- Frequency of eating in/ordering takeaway from pizza/Italian restaurants
- Graph 12: frequency of eating in/ordering a takeaway from pizza/Italian restaurants in the last 12 months, by financial situation, 2023
- Graph 13: frequency of eating in/ordering a takeaway from pizza/Italian restaurants in the last 12 months, by age, 2023
- Chain and independent pizza/Italian restaurant usage
- Graph 14: pizza/Italian restaurants eaten in/ordered takeaway from in the last 12 months, by age, 2023
- Graph 15: pizza/Italian restaurants eaten in/ordered takeaway from in the last 12 months, 2023
- Motivating factors to choose a pizza/Italian restaurant over another
- Graph 16: [no title]
- Graph 17: healthy options as a motivating factor to choose a pizza/Italian restaurant over another, by frequency of eating in/ordering a takeaway from a pizza/Italian restaurant in the last 12 months, 2023
- Behaviours towards pizza/Italian restaurants
- Graph 18: behaviours towards pizza/Italian restaurants, 2023
- Attitudes towards pizza/Italian restaurants
- Graph 19: attitudes towards pizza/Italian restaurants, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Advertising and marketing activity
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
The consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
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