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Convenience Foods Market Research Reports-Consumer Behaviour analysis -Market trends

Mintel’s convenience food market research reports provide a comprehensive and extensive overview of the marketplace including information on the convenience food market size and convenience food market share.


Mintel’s convenience food industry reports can help you gain further insight into the convenience food market trends and gain valuable convenience food consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute convenience food industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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9 Item(s)
  1. Sandwiches and Lunchtime Foods - UK - November 2013

    • Consumer Report
    • November 2013
    • UK

    “As consumers age and leave employment, the convenience factor of out-of-home sandwiches and lunch products has less resonance, meaning that they are less likely to perceive them to be value-for-money purchases. Operators therefore need additional hooks to ensure they are not ...

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  2. Ready Meals - Ireland - October 2013

    • Consumer Report
    • October 2013
    • Ireland

    “The ready meal market is expected to experience steady growth in the years ahead until 2018, boosted mainly by its convenience status amongst time-scarce consumers. In order to drive the category forward, brands should look to enhance the nutritional credentials of meals and ...

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  3. Breakfast Cereals - UK - August 2013

    • Consumer Report
    • August 2013
    • UK

    “Considering the widespread associations of protein and building muscle, protein-focused recipes could also help to boost usage of cereals before or after exercising, with usage on these occasions so far remaining niche.”

    – Heidi Lanschützer, Food and Drink Analyst

    Some questions ...

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  4. Breakfast Cereals - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “Manufacturers should continue to develop products that meet consumer demand for wholesome and portable offerings in an effort to revitalize stagnant cereal sales. A new focus on adults, following decades of appealing to younger consumers, is now needed to revitalize the ...

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  5. Frozen Meals - US - May 2013

    • Consumer Report
    • May 2013
    • US

    “One way to help increase usage of frozen meals is to better position them as convenient and affordable ways to try new types of cuisines. Only 21% of respondents say frozen meals are a good way to try new cuisine types, Mintel’s survey finds, suggesting untapped potential for ...

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  6. Refeições Preparados - Brasil - Março 2013

    • Consumer Report
    • March 2013
    • Brazil

    "Apesar da penetração entre 80% dos consumidores, as refeições prontas não são percebidas pelos brasileiros como uma opção para consumo frequente. O preço dos produtos é alto, podendo ser duas a três vezes mais caro do que uma refeição caseira. Além disso, no geral os ...

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  7. Prepared Meals - Brazil - March 2013

    • Consumer Report
    • March 2013
    • Brazil

    “Despite prepared meals being used by 80% of consumers, they are not considered by Brazilians as an option for frequent consumption. Their price is high; they can cost twice or even three times more than homemade meals. Strategies that target low-income consumers can support ...

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  8. Instant Noodles - China - March 2013

    • Consumer Report
    • March 2013
    • China

    “As an increasing number of snack options in China continue to snare consumer interest, the image of noodles as first and foremost a convenience product poses a challenge. However, there is scope for premium and healthier instant noodles to support growth if they can meet the ...

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  9. Cereals - Ireland - February 2013

    • Consumer Report
    • February 2013
    • Ireland

    “The cereal market in Ireland has gone from strength to strength in the last few years, with its positioning as an easy-to-prepare and nutritious breakfast helping to sustain market growth. However, associations of some cereal types with childhood obesity represent a key ...

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9 Item(s)