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Cookies and Crackers Market Research

Mintel’s cookies and crackers market research reports provide a comprehensive and extensive overview of the marketplace including information on the cookies and crackers market size and cookies and crackers market share.


Mintel’s cookies and crackers industry reports can help you gain further insight into the cookies and crackers market trends and gain valuable cookies and crackers consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute cookies and crackers industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 51
  1. Biscuits & Cookies – Indian Consumer – 2020

    • Consumer Report
    • June 2020
    • India

    Resilient to the pandemic, the category will show quick recovery. Better-for-you innovations will drive value growth; balancing health and indulgence is the key.

    Rushikesh Aravkar, Food & Drink Analyst - India

    US $2,495.00 (Excl.Tax)
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  2. Sweet Biscuits – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    Create excitement with new flavours, encourage consumption as a more regular treat with healthier options and grow appeal with portable and portionable options.

    Hanna Mansour, Research Analyst – Food & Drink

    US $2,583.20 (Excl.Tax)
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  3. Crackers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The crackers category continues to find significant growth, topping $8 billion in 2019, a modest 3.4% gain since 2014. The consistent, albeit minimal, growth of the “other” crackers segment was not enough to offset the struggles among other segments. Crackers remain a ...

    US $4,395.00 (Excl.Tax)
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  4. The Future of Biscuits, Cookies and Crackers: 2020

    • Consumer Report
    • January 2020
    • All Regions

    Global Annual Review: what’s now and what’s next for the biscuit, cookie and cracker market.

    Ayisha Koyenikan, Global Food & Drink Analyst

    THE BIG STORIES

    • Push plant-based protein
    • Tickle taste buds with tempting flavours
    • Concerns over taste impede sugar reduction

    IN THE NEXT TWO YEARS

    US $2,576.74 (Excl.Tax)
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  5. Cookies - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "The cookie market trails behind some US snack categories. Year-over-year growth is slower than some of the savory leaders, but outpaces confectionery and frozen options, both of which struggle with a poor perception of health. Prepared cookies make up the lion’s share of ...

    US $4,395.00 (Excl.Tax)
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  6. Consumer Snacking - UK - May 2019

    • Consumer Report
    • May 2019
    • UK

    “Strong openness to healthier characteristics in indulgent snacks offers good news for the industry as it faces PHE’s sugar and calorie reduction targets. That snacks are widely seen as a good way to boost your nutritional intake signals scope for healthier formulations to also ...

    US $2,576.74 (Excl.Tax)
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  7. Savoury Biscuits - UK - March 2019

    • Consumer Report
    • March 2019
    • UK

    “The dependency on evening snacking for usage has left savoury biscuits vulnerable to competition from other snacks vying for the same occasion. Inspiring people to explore toppings other than cheese and to use savoury biscuits in different ways is needed to build usage for ...

    US $2,576.74 (Excl.Tax)
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  8. Black Consumers' Snacking Preferences - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Black consumers strive to maintain or improve their health through diet, and their snack preferences are no exception. Buying healthy snacks for the home is the goal, but taste is equally important, especially when this consumer eats snacks in the moment to temporarily reset ...

    US $4,395.00 (Excl.Tax)
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  9. Crackers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Cracker sales have remained relatively flat hovering near $7.7 billion since 2016. While the category’s versatility and consumer interest in snacking have helped maintain nearly universal penetration, intensified snacking competition has stolen some share of occasions from ...

    US $4,395.00 (Excl.Tax)
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  10. Hispanics' Snacking Preferences - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "For most categories, Hispanic households’ consumption of snacks is higher among English-dominant Hispanics. Engaging with Spanish-dominant Hispanics to increase consumption would drastically increase Hispanics’ contribution to the snacks market. Brand efforts in this regard ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 51