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Cooking and Cookware Market Research

Mintel’s cooking and cookware market research reports provide a comprehensive and extensive overview of the marketplace including information on the cooking and cookware market size and cooking and cookware market share.


Mintel’s cooking and cookware industry reports can help you gain further insight into the cooking and cookware market trends and gain valuable cooking and cookware consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute cooking and cookware industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 28
  1. Cooking in America - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking ...

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  2. Cooking Enthusiasts - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "In 2016, 45% of Americans aged 18+ are considered Cooking Enthusiasts – or adults who cook from scratch multiple times a week, enjoy the cooking process, have skills in the kitchen, and cook because they want to rather than because they have to. Due to factors such as the ...

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  3. Food Storage - US - February 2014

    • Consumer Report
    • February 2014
    • US

    "While expected to grow, the market facees some challenges. Companies and brands will have to continue exploring innovation opportunities to accelerate market growth and stave off competition from private label, as well as better engage the growing Hispanic population."

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  4. Cooking Sauces, Marinades and Dressings - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While significant percentages of respondents report that healthful product claims can persuade them to choose one brand of cooking sauce, marinade, dry seasoning mix, or dressing over another, they may not always sacrifice flavor for healthfulness, suggesting that BFY brands ...

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  5. Small Kitchen Appliances - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “To succeed in the marketplace, small kitchen appliances must do more than just save time and effort in the kitchen. Opportunities exist for appliance brands to create new experiences and align with consumer lifestyles. Small kitchen appliances can play an integral role in ...

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  6. Cooking Enthusiasts - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “While many Americans cook at home, they come to the table with different skill sets and motivations for doing so. Marketers should acknowledge that each Cooking Enthusiast has her own approach to meal preparation and give her opportunities to customize recipes and use ...

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  7. Baking and Dessert Mixes - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “The message of time savings should be prioritized in product promotion. Some 48% of category participants say they use baking and dessert mixes in order to save time. In addition to comparing these mixes to products baked from scratch, highlighting the convenience of having ...

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  8. Cookware - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “The most enthusiastic home cooks, who have both strong interest in cooking from scratch and advanced cooking skills, are a core target for the cookware market and are well-served by top cookware brands and specialty retailers. While marketers can’t ignore this hard-core group, ...

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  9. Cooking Enthusiasts - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “Cooking at home is an activity that many Americans have accepted as a part of their weekly routines. However, despite being interested in taking an experimental approach to cooking, most are likely to stick to what they know. The key to increasing overall enthusiasm for ...

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  10. Outdoor Barbecue - US - April 2012

    • Consumer Report
    • April 2012
    • US

    The outdoor barbecue market is slowly recovering after the recession, and shipment volume is expected to grow 4% over the next five years to reach 13.9 million unit shipments in the U.S. by 2016.The outdoor barbecue market continues to be impacted by a variety of economic ...

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No. of reports 1 of 28