India Frozen Snacks and Meals Market Report 2022
£ 2,195 (Excl.Tax)
Report Summary
Affordability, health and clean/natural recipes are key themes for market expansion. Opportunity exists to enter categories beyond ready-to-fry snacking.
Tulsi Joshi, Senior Food & Drink Analyst, India
Table of Contents
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: repertoire of frozen foods purchased by consumers in the last three months, by socio-economic class, 2022
- Graph 2: top five frozen foods of highest interest for purchase, 2022
- Mintel predicts
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KEY TRENDS
- Increasing relevance of frozen foods among convenience seekers
- Graph 3: food launches in frozen format, 2017-22
- Consumers increasingly desire to be in control
- Graph 4: top five most worrisome factors, 2022
- Surging price sensitivity amid inflation
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Consumer Insights
- Graph 5: types of packaged frozen snacks and meals purchased for own consumption in the last three months, 2022
- Graph 6: select types of frozen snacks and/or meals purchased in the last three months, by generations, 2022
- Graph 7: % of consumers who purchased frozen momos/dim sum in the last three months, by age, 2022
- Barriers to purchasing frozen snacks and meals
- Graph 8: agreement with select statements, % of consumers, 2022
- Graph 9: reasons for not purchasing frozen snacks and/or meals, 2022
- Target convenience-seeking, time-poor younger Millennials with frozen food offerings
- Graph 10: % of consumers who agree that ready to eat/cook meals and/or snacks are healthier than the frozen, by generation, 2022
- Graph 11: % of consumers who agree that shopping online helps me discover new variety of frozen food products, by generation, 2022
- Factors motivating younger Millennials to eat more frozen foods
- Graph 12: % of consumers who select 'product information on the pack' as a motivating factor for purchasing frozen snacks and/or meals in the last three months, by generation, 2022
- Graph 13: % of consumers who select 'small package size' as a motivating factor for purchasing frozen snacks and/or meals in the last three months, by generation and gender, 2022
- Make frozen foods appealing for SEC A consumers
- Graph 14: repertoire of frozen foods purchased by consumers in the last three months, socio-economic class, 2021
- Graph 15: interest in frozen products, by socio-economic class, 2022
- Graph 16: % of consumers who select 'made from natural ingredients' as a motivating factor for purchasing frozen snacks and/or meals in the last three months, by socio-economic class, 2022
- Graph 17: % of consumers interested in buying 'restaurant-inspired food meals' in frozen format, by socio-economic class, 2022
- Expansion opportunities for frozen foods
- Graph 18: frozen food launches, by category, 2017-22
- Graph 19: top five frozen format foods of highest interest, 2022
- Graph 20: % of consumers interested in buying 'bakery' in frozen format, by age, 2022
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MARKET APPLICATIONS
- Motivate younger Millennials with affordable, convenient and healthy offerings
- Graph 21: select health claims carried by frozen foods launches, 2017-22
- Graph 22: % of frozen food launches carrying select health claims, 2019-22
- Appeal to SEC A with natural and clean recipes
- Graph 23: select natural claims in frozen foods, 2019-22
- Graph 24: select natural ingredient claims in frozen foods, 2019-22
- Innovate to enter different consumption occasions
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APPENDIX
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