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Snack Market Research

Mintel’s snacks market research reports provide a comprehensive and extensive overview of the marketplace including information on the snacks market size and snacks market share.


Mintel’s snacks industry reports can help you gain further insight into the snacks market trends and gain valuable snacks consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute snacks industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 14
  1. Frozen Snacks - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Snacking is more popular than ever, with 95% of US consumers snacking at least once daily and the share snacking multiple times per day on the rise. Yet, while snacking may be a great fit for today’s highly mobile consumers, significant competition has made it difficult for ...

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  2. Snacking Motivations and Attitudes - US - May 2017

    • Consumer Report
    • May 2017
    • US

    "A high percentage of US adults snack daily, making snacking a huge opportunity for engagement. While the incidence of snacking has remained steady in recent years, frequency is on the rise with the growth coming from snackers, who are upping their snack frequency from 1 time ...

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  3. Frozen Snacks - US - April 2017

    • Consumer Report
    • April 2017
    • US

    "Frozen snacks’ market size has remained remarkably consistent at just under the $5 billion mark for several years and is forecast to maintain that level for the foreseeable future. Whether that is stability or stagnation, the category continues to resonate with young consumers ...

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  4. Frozen Snacks - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "After a slight decline in 2014, sales of frozen snacks rebounded in 2015 and are forecast to continue that growth through 2020. Emerging restaurant brands, as well as brands from other snack categories and, indeed, fresher foods, begin to leverage their attributes in frozen ...

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  5. Frozen Snacks - US - April 2015

    • Consumer Report
    • April 2015
    • US

    "The frozen snacks market continues its relatively flat performance of recent years, as consumers find other snacking options increasingly palatable in terms of convenience, flavor, and nutrition, leaving frozen snacks relatively few new consumer bases to mine."

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  6. Frozen Snacks - US - April 2014

    • Consumer Report
    • April 2014
    • US

    "Concerns about the nutritional value of frozen snacks will continue to be top of mind for consumers. Manufacturers will need to reformulate or expand their product offerings, ensuring these items meet consumer preferences for high-quality ingredients and convenient formats."

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  7. Frozen Snacks - US - May 2013

    • Consumer Report
    • May 2013
    • US

    “The category finds favor through offerings that appear as fun food geared toward a younger audience, with pizza bites, spicy poppers, and bar food favorites rising to the top of brand offerings. The expansion of product lines beyond these ‘extreme’ items into more ...

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  8. Snacking Preferences of the Hispanic Consumer - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “When it comes to snacking, like most consumers, Hispanics are looking for comfort—they want their favorite flavor from a brand they trust. Initiating new flavors and products will require some advanced familiarization in the marketplace. One avenue to do that may be through ...

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  9. Snacking Preferences of the Black Consumer - US - September 2012

    • Consumer Report
    • September 2012
    • US

    “The types of snack foods consumed by Blacks and the snack flavors they prefer are among the key issues discussed in this report. Blacks are more likely than other ethnic groups to consume a wide array of salty/savory snacks and sweet snacks. Brand and flavor preference trump ...

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  10. Frozen Snacks - US - May 2012

    • Consumer Report
    • May 2012
    • US

    The $1.6 billion frozen snacks market has been steadily growing during and after the recent recession, oscillating with food price increases, suffering to some extent from the unhealthy stigma associated with frozen products, and suffering from a lack of innovation. However, ...

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No. of reports 1 of 14