Ireland Yoghurt and Drinking Yoghurt Market Report 2021
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Report Summary
“Yogurt has remained fairly insulated from the impact of COVID-19 though it has faced slight reduced demand from lower uptake of lunchboxes and the change in snacking habits towards in-home. As consumers look for health and comfort during the outbreak and disruption caused by Brexit, yogurt/yogurt drinks are sustaining consumer interest as a nutritious, indulgent and affordable staple food.”
– Emma McGeown, Senior Food & Drink Analyst
Key issues covered in this Report
- The impact of COVID-19 on consumer behaviour and yogurt/yogurt drinks.
- The impact of Brexit and rising consumer prices on yogurt.
- Sugar and its role in yogurts including how brands can offset naturally occurring sugars.
- The opportunities for immune-boosting claims in yogurt and yogurt drinks.
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- COVID-19: market context
- Issues covered in this Report
- What you need to know
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Executive Summary
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- The market
- Figure 1: Retail value sales of spoonable and drinking yogurt, IoI, NI and RoI, 2016-26
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- Figure 2: Expected impact of COVID-19 on yogurt, short, medium and long term, 20 January 2021
- Yogurt prices on the rise and Brexit could see this worsen
- Who’s innovating?
- The consumer
- Flavoured yogurt preferred but Greek was a close second
- Figure 3: Types of yogurt and yogurt drinks typically eaten/drunk, NI and RoI, November 2020
- Breakfast and lunch remain the top occasions for yogurt
- Figure 4: Mealtimes during which spoonable yogurt and yogurt drinks are eaten/drunk, NI and RoI, November 2020
- Immune-boosting qualities of great interest to consumers
- Figure 5: Types of yogurts/yogurt drinks consumers would be interested in trying, NI and RoI, November 2020
- What we think
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The Market – Key Takeaways
- COVID-19 sees sales growth falter slightly in 2020
- Yogurt prices rise and could impact demand
- Opportunities exist in affordable and guilt-free indulgence yogurt
- COVID-19 sees sales growth falter slightly in 2020
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Market Sizes & Forecast
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- Short-, medium- and long-term impact on the industry
- Figure 6: Expected impact of COVID-19 on yogurts, short, medium and long term, 20 January 2020
- Yogurt sales dropped in 2020 but are expected to recover
- Figure 7: Retail value sales of spoonable and drinking yogurt, IoI, NI and RoI, 2016-26
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- Figure 8: Consumers who work from home, before COVID-19 vs during COVID-19 pandemic, NI and RoI, August 2020
- Lessons learned from the last recession
- Figure 9: Indexed growth of yogurt and yogurt drinks, IoI, NI and RoI, 2008-13
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Market Drivers
- Yogurt prices increase
- Figure 10: Consumer price index for all food and non-alcoholic beverages vs yogurt, RoI, December 2016-20
- Figure 11: Agreement with the statement ‘I am cutting back on non-essential spending’, IoI, 6 May-18 November 2020
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- Figure 12: Agreement with the statement ‘I’m finding it harder to make ends meet’, IoI, September-November 2020
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- Figure 13: Consumer price index for all food and non-alcoholic beverages vs yogurt, UK (including NI), December 2016 to November 2020
- Figure 14: Consumers’ preferences for branded vs own-label dairy, NI and RoI, November 2020
- Brexit brings challenges and opportunities
- Spotlight on gut health
- Figure 15: Agreement with the statement ‘I actively take steps to look after my gut health’ by gender, NI and RoI, November 2019
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- Figure 16: New product launches to the yogurt and yogurt drink category with digestive health claims, UK and Ireland, 2016-20
- COVID-19 concerns will help to drive usage of immune-boosting yogurts
- Figure 17: How worried consumers are about the risk of being exposed to COVID-19, IoI, March-November 2020
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- Figure 18: Reasons why consumers take vitamins and supplements, NI and RoI, September 2019
- Obesity remains a key issue
- Figure 19: Overweight and obesity levels in adults aged 15+, RoI, 2015/16, 2016/17 & 2017-18
- Figure 20: Overweight and obesity levels in adults aged 16+, NI, 2012/13-2017/18
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- Figure 21: How consumers describe their current body type/weight, NI and RoI, November 2019
- Sugar levels a key issue
- Figure 22: Ingredients in food and drink products consumers are concerned about, NI and RoI, November 2019
- Free-from and vegan trends helping to drive use of dairy-free yogurts
- Figure 23: Consumers who avoid dairy or lactose, NI and RoI, November 2020
- Yogurt prices increase
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Companies and Innovations – Key Takeaways
- Premium products grow in demand during COVID-19
- Companies utilising technology to their advantage
- Premium products grow in demand during COVID-19
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Who’s Innovating?
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- New product launches fall across sub-categories
- Figure 24: Number of products launched within spoonable yogurt, drinking yogurt & liquid cultured milk and plant-based spoonable yogurt, by sub-category, UK and Ireland, 2016-20
- Premium claim grows in popularity across yogurts
- Figure 25: New product launches within spoonable yogurt, drinking yogurt & liquid cultured milk and plant-based spoonable yogurt, by selected claims, UK and Ireland, 2016-20
- Demand for yogurts promoting healthy lifestyles
- Own-label products on the rise
- Figure 26: New product launches within spoonable yogurt, drinking yogurt & liquid cultured milk and plant-based spoonable yogurt, by top 10 companies, UK and Ireland, 2016-20
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Company Profiles
- Clandeboye Estate
- Key facts
- Product portfolio
- Recent developments
- Dale Farm
- Key facts
- Product portfolio
- Recent developments
- Danone UK and Ireland
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Yoplait
- Key facts
- Product portfolio
- Glenisk
- Key facts
- Product portfolio
- Recent developments
- Killowen Farm
- Key facts
- Product portfolio
- Recent developments
- Müller UK and Ireland
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Yeo Valley
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Clandeboye Estate
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The Consumer – Key Takeaways
- COVID-19 accelerates demand for immune-boosting claims in yogurt
- Yogurt remains a regular purchase for Irish consumers
- Yogurt more likely to be eaten at breakfast
- COVID-19 accelerates demand for immune-boosting claims in yogurt
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COVID-19 and Consumer Behaviours
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- Health remains a key area for yogurt during the pandemic
- Figure 27: Consumer agreement with the statement ‘A yogurt/yogurt drink that can help boost immunity to COVID-19/coronavirus is appealing’, NI and RoI, November 2020
- Yogurt can leverage its indulgence factor more
- Figure 28: Agreement with the statement ‘COVID-19/coronavirus has made it important to treat yourself more to indulgent yogurts’, NI and RoI, November 2020
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Types of Yogurt/Yogurt Drinks Consumed
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- Younger consumers more likely to eat yogurt
- Figure 29: Netted consumers who typically eat yogurts, by age, NI and RoI, November 2020
- Men more likely to drink yogurt drinks
- Figure 30: Netted consumers who typically drink yogurt drinks, by gender, NI and RoI, November 2020
- Flavoured yogurts preferred over plain
- Figure 31: Types of yogurt and yogurt drinks typically eaten/drunk, NI and RoI, November 2020
- NI women more likely to opt for flavoured yogurts
- Figure 32: Consumers who typically eat flavoured dairy yogurt (eg strawberry, vanilla), by gender, NI and RoI, November 2020
- Figure 33: Consumers who typically eat plain dairy yogurt and Greek/Greek-style yogurt, by gender, NI and RoI, November 2020
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Occasions for Yogurt and Yogurt Drinks
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- Yogurt and yogurt drinks more likely to be eaten alone
- Figure 34: Ways consumers eat spoonable yogurt and yogurt drinks, NI and RoI, November 2020
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- Figure 35: Consumer agreement with the question ‘Compared to the first COVID-19 lockdown, are you cooking from scratch more, the same or less?’, NI and RoI, December 2020
- Yogurt and yogurt drinks most likely to be used at breakfast
- Figure 36: Mealtimes during which spoonable yogurt and yogurt drinks are eaten/drunk, NI and RoI, November 2020
- Yogurt drinks more popular than yogurts for breakfast
- Figure 37: Consumers who ate/drank yogurts/yogurts drinks for breakfast, NI and RoI, November 2020
- Yogurt used more for snacking in NI
- Figure 38: Consumers who ate/drank yogurts/yogurt drinks for a snack, NI and RoI, November 2020
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Innovations of Interest in Yogurt/Yogurt Drinks
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- Immune-boosting leads in yogurt/yogurt drinks
- Figure 39: Types of yogurts/yogurt drinks consumers would be interested in trying, NI and RoI, November 2020
- Women more interested in immune-boosting qualities
- Figure 40: Consumer interest in trying ‘yogurts/yogurt drinks with immune-boosting qualities’, by gender, NI and RoI, November 2020
- Plant-based yogurts/yogurt drinks see interest
- Figure 41: Consumer interest in trying ‘a blend of plant-based and dairy-based yogurts/yogurt drinks’ and/or ‘plant-based yogurts/yogurt drinks made for children’, NI and RoI, November 2020
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- Figure 42: Qualities associated with plant-based diets, NI and RoI, November 2020
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Attitudes towards Yogurt/Yogurt Drinks
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- Yogurts seen as good for supporting the immune system
- Figure 43: Agreement with statements related to yogurt and yogurt drinks, NI and RoI, November 2020
- Yogurts seen as good post-workout snacks
- Figure 44: Consumer agreement with the statement ‘Yogurts/yogurt drinks are good pre-/post-workout snacks’, by gender, NI and RoI, November 2020
- Yogurt drinks are well positioned to compete with energy drinks and RTD coffee
- Organic remains a barrier for less affluent consumers
- Figure 45: Agreement with the statement ‘Organic yogurts/yogurt drinks are better for the environment than non-organic ones’, by affluency, NI and RoI, November 2020
- Sustainability continues to shape shopper behaviour
- Figure 46: Agreement with the statements related to sustainability and yogurts/yogurt drinks, NI and RoI, November 2020
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Appendix – Data Sources, Abbreviations and Supporting Information
- Data sources
- Abbreviations
- Data sources
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