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Food and foodservice Market Research

Mintel's food and foodservice market research reports give you a taste for success in one of the world's fastest-moving industries. From processing to packaging, fast food to frozen, our research and analysis gives you detailed data on every market segment and unrivalled insight into the future of what, how, where and when we eat. Feed your mind and the rest will follow.

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No. of reports 1 of 11
  1. Cooking in America - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking ...

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  2. Pizza Restaurants - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "Pizza is a segment where innovation is consistently occurring from a menu and service perspective. While the segment is becoming more competitive and consumers value a premium pizza experience, there is an interest in menu items that go beyond the pizza, with a focus on ...

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  3. Cooking Enthusiasts - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "In 2016, 45% of Americans aged 18+ are considered Cooking Enthusiasts – or adults who cook from scratch multiple times a week, enjoy the cooking process, have skills in the kitchen, and cook because they want to rather than because they have to. Due to factors such as the ...

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  4. Marketing to Sports Fans - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

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  5. Grilling and Barbecuing - US - March 2015

    • Consumer Report
    • March 2015
    • US

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique ...

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  6. Cooking Enthusiasts - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for ...

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  7. Food Storage - US - February 2014

    • Consumer Report
    • February 2014
    • US

    "While expected to grow, the market facees some challenges. Companies and brands will have to continue exploring innovation opportunities to accelerate market growth and stave off competition from private label, as well as better engage the growing Hispanic population."

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  8. Cooking Enthusiasts - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “While many Americans cook at home, they come to the table with different skill sets and motivations for doing so. Marketers should acknowledge that each Cooking Enthusiast has her own approach to meal preparation and give her opportunities to customize recipes and use ...

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  9. Fast Casual Restaurants - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The competitive foodservice landscape emphasizes a few key issues that face fast casual operators. To begin with, the number of fast casual concepts entering the market has forced operators to seek greater differentiation. As such, there’s a range of service styles within the ...

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  10. Restaurant to Retail - US - June 2011

    • Consumer Report
    • June 2011
    • US

    Having restaurant-branded products at retail increases brand exposure, and even if grocery shoppers do not always buy these products, they see the names and they resonate. These products don’t compete with meals out; rather, retail products represent a separate buying decision ...

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No. of reports 1 of 11