Baked Goods

Bread, Bakery and Cakes Market Research

Mintel’s Baked Goods market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Baked Goods industry.

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    Bread innovation should focus on being less-processed, gluten-free and gut-friendly, while also embracing sustainability, snackability and Instagram appeal. Honorata Jarocka, Associate Director ..."
    Consumers are seeking better-for-you and natural claims, yet innovation varies between regions. Mikolaj Kaczorowski, Innovation Analyst ..."
    The next phase of cakes, pastries & sweet goods will explore the spectrum of trends centred around value, experiences and technology. Jolene Ng, Principal Analyst..."
    Mintel’s Sweet Bakery Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."
    Mintel’s Bread and Bread Products Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across..."
    This report looks at the following areas: Market growth is slowing: high penetration, product innovation and channel optimisation are crucial. Channel competition is intensifying: private labels are on..."
    98% of consumers consume some type of bread, making it a key component of grocery baskets. It prevails as an at-home solution during times of tightened budgets, and..."
    Eight in 10 category eaters/buyers buy cakes/sweet bakes for themselves to eat. Those buying these for themselves are more likely to think it's..."
    Pre-made sweet baked goods offer the mix of attributes consumers crave like convenience and indulgence, often surpassing homemade options in time-saving and versatility. Ready-made treats provide a practical..."
    At-home baking continues to gain momentum, yet it's not a one size fits all baking experience that consumers find enjoyment in. Kelsey Olsen - Analyst, Food & Drink..."
    Health trends and dietary shifts are inspiring innovations in baking ingredients and sugar. Brands are also exploring cost-effective solutions for home baking. Zoe Wong, Junior Analyst - Food &..."
    Café-bakery culture, combined with the growing consumer demand for novelty and indulgence, is driving the expansion of the sweet bakery market in India. Notably, the rise in consumption..."
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