A Year of Innovation in Breakfast Cereals 2025
Breakfast cereal brands continue to blend ethics and function, with innovation focused on flavour and nutrition.
Benedict Lai, Associate Analyst (Innovation)
..."
UK Breakfast Cereals Market Report 2025
Volume sales of both cold and hot cereals are estimated to fall in 2025, hot cereals losing gains made in 2024, and cold cereals continuing their longer-term decline..."
US Hot and Cold Cereal Market Report 2025
The hot and cold cereal market remains a mature but steady category, shaped by fluctuating consumer behavior driven by economic uncertainty, shifting health priorities, and evolving eating habits...."
US Hot and Cold Cereal – Market Dynamics
The current economy may turn into a serial cereal killer, so striking the balance between value and value-added benefits will be crucial to sustain the category. Julia Mills,..."
Breakfast Cereals – Market Dynamics
Mintel’s Breakfast Cereal Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."
US Consumer Approach to Breakfast Report 2025
Two thirds of adults eat breakfast on most mornings, confirming breakfast's status as an important way to start the day. Still, the broader blurring of the line between..."
UK Snack Bars and Breakfast Biscuits Market Report 2025
Taste remains the top priority for consumers, driving the category's flavour-focused direction, reflected in the increasing number of product launches featuring chocolate, a consistently popular choice. Nutrition continues..."
UK Breakfast Eating Habits Consumer Report 2025
Cooked breakfasts have gained ground as an at-home choice, from 19% to 25% of at-home breakfast eaters in 2022 and 2024, respectively. This..."
Canada Breakfast Eating Habits, Motivations and Attitudes Consumer Report 2025
Breakfast is often seen as the most dependable, yet predictable meal of the day. For many, mornings are about simplicity – choosing consistent, easy options to get through..."
UK Breakfast Cereals Market Report 2024
The UK breakfast cereals market has struggled in recent years amid tighter household budgets and rising prices in the category. This has taken its toll on many leading..."
US Frozen Breakfast Market Report 2024
Breakfast is a personal experience that demands individual solutions, as indicated by spread out consumption across frozen breakfast food categories. Dips in reported consumption across categories suggest that..."
The Future of Breakfast Cereals 2024
Targeting adults, simplicity, grab-and-go formats and 'rule-breaking' NPD will be central, while longevity and blood glucose control will also provide opportunity.
Honorata Jarocka, Principal Analyst
..."
