Breakfast Foods Market Research

Mintel’s Breakfast Foods market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Breakfast Foods industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Breakfast Cereals - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Cereal is evolving beyond its traditional role as a breakfast staple, adapting to shifting consumer habits and perceptions. While it remains a go-to morning food, its appeal has broadened to include roles such as a convenient dinner option, a guilt-free indulgence, and a quick source of energy for those on..."
    In 2024, the landscape of Thai breakfast is evolving, seamlessly integrating traditional flavours with modern dietary preferences. As the demand for convenient and nutritious morning meals grows among Thais, there's a crucial need for products to adapt and meet this demand.Health and wellness are increasingly prioritised, with a preference emerging..."
    High inflation has fuelled value growth in the market, amid falling volumes. Interest in freshness and variety multipacks point to opportunities for NPD. Claire Finnegan, Food & Drink Analyst ..."
    Breakfast Cereals - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Flexible breakfast eating patterns require convenient on-the-go ready meals, multi-purpose breakfast snacks, and satiating options to keep German consumers full and satisfied. Charlotte Sander - Associate Analyst..."
    Embrace indulgence, celebrate oatmeal, expand beyond breakfast, and capitalise on mood boost and drinkable formats. Honorata Jarocka, Principal Analyst ..."
    Breakfast Cereals - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Frozen breakfast foods are convenient and easy, making them a solid weekday breakfast option. Proven versatility is needed to power growth at breakfast and beyond. Kelsey Olsen, Food & Drink Analyst ..."
    Breakfast Cereals - Mexico by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Innovation in the breakfast cereal fixture is focused around value-for-money features and healthier recipes. Indulgent and nostalgic flavours are also flourishing. Zoe Wong, Junior Analyst - Food & Drink, BPCH ..."
    Breakfast Cereals - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."