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Breakfast Foods Market Research

Mintel’s Breakfast Foods market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Breakfast Foods industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Breakfast Foods'

Related to: 'Breakfast Foods'

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    UK Snack Bars and Breakfast Biscuits Market Report 2026

    Market Intelligence ReportsSnacksBreakfast FoodsUK
    World cuisine flavours hold strong untapped potential in snack bars/breakfast biscuits. They appeal to 62% of users, but few brands currently explore these. These flavours' momentum..."

    £ 2,195 (Excl.Tax)

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    Germany Breakfast Eating Habits Consumer Report 2026

    Market Intelligence ReportsBreakfast FoodsConsumer HabitsGermany
    Germany's breakfast habits remain deeply rooted in routine, with the majority of breakfast eaters sticking to the same thing most days. These routines are especially ingrained among the..."

    £ 2,195 (Excl.Tax)

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    The Future of Breakfast Cereal 2026

    Future OfBreakfast CerealGlobal
    Simplicity, alternative ingredients, viral social media trends and AI-driven personalisation are transforming breakfast cereal, unlocking innovation opportunities. Honorata Jarocka, Associate Director ..."

    £ 2,195 (Excl.Tax)

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    India Attitudes to Breakfast Consumer Report 2025

    Market Intelligence ReportsBreakfast FoodsConsumer AttitudesIndia
    Breakfast has evolved from a routine meal into a strategic contributor to energy, focus, satiety and daily productivity. In India, the breakfast foods market is undergoing a shift,..."

    £ 2,195 (Excl.Tax)

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    Germany Breakfast Cereals Market Report 2025

    Market Intelligence ReportsBreakfast CerealGermany
    Convenience is reshaping occasions: only 33% of German cereal consumers currently snack on cereals, yet snacking is the category's main whitespace, fuelled by busy routines and an increasing..."

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    A Year of Innovation in Breakfast Cereals 2025

    A Year of InnovationBreakfast CerealGlobal
    Breakfast cereal brands continue to blend ethics and function, with innovation focused on flavour and nutrition. Benedict Lai, Associate Analyst (Innovation) ..."

    £ 2,195 (Excl.Tax)

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    UK Breakfast Cereals Market Report 2025

    Market Intelligence ReportsBreakfast CerealUK
    Volume sales of both cold and hot cereals are estimated to fall in 2025, hot cereals losing gains made in 2024, and cold cereals continuing their longer-term decline..."

    £ 2,195 (Excl.Tax)

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    UK Breakfast Cereals – Market Dynamics 2025

    Market DynamicsBreakfast Cereal
    Positive nutrition plays a key role in breakfast cereals choice, both for adults and children. Brands should actively position breakfast cereals as a snack. Richard Caines, Principal Analyst,..."

    £ 495 (Excl.Tax)

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    US Hot and Cold Cereal Market Report 2025

    Market Intelligence ReportsBreakfast CerealUS
    The hot and cold cereal market remains a mature but steady category, shaped by fluctuating consumer behavior driven by economic uncertainty, shifting health priorities, and evolving eating habits...."

    £ 3,695 (Excl.Tax)

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    US Hot and Cold Cereal – Market Dynamics 2025

    Market DynamicsBreakfast Cereal
    The current economy may turn into a serial cereal killer, so striking the balance between value and value-added benefits will be crucial to sustain the category. Julia Mills,..."

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    Breakfast Cereals – Market Dynamics

    Market DynamicsBreakfast Cereal
    Mintel’s Breakfast Cereal Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

    £ 495 (Excl.Tax)

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    US Consumer Approach to Breakfast Report 2025

    Market Intelligence ReportsBreakfast FoodsConsumer InsightsUS
    Two thirds of adults eat breakfast on most mornings, confirming breakfast's status as an important way to start the day. Still, the broader blurring of the line between..."

    £ 3,695 (Excl.Tax)

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