£ 3,695 (Excl.Tax)
£ 495 (Excl.Tax)
£ 2,195 – £ 4,495 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
Breakfast Cereal Market Research
Mintel’s Breakfast Cereals market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Cereal industry.
Our reports can help you:
Related to: 'Breakfast Cereal'
The hot and cold cereal market remains a mature but steady category, shaped by fluctuating consumer behavior driven by economic uncertainty, shifting health priorities, and evolving eating habits...."
Mintel’s Breakfast Cereal Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."
The UK breakfast cereals market has struggled in recent years amid tighter household budgets and rising prices in the category. This has taken its toll on many leading..."
Targeting adults, simplicity, grab-and-go formats and 'rule-breaking' NPD will be central, while longevity and blood glucose control will also provide opportunity.
Honorata Jarocka, Principal Analyst
..."
Better-for-you attributes continue to inspire breakfast cereal innovation. Private label launches have gained share in North America.
Mikolaj Kaczorowski, Innovation Analyst
..."
Cereal is evolving beyond its traditional role as a breakfast staple, adapting to shifting consumer habits and perceptions. While it remains a go-to morning food, its appeal has..."
Embrace indulgence, celebrate oatmeal, expand beyond breakfast, and capitalise on mood boost and drinkable formats.
Honorata Jarocka, Principal Analyst
..."
Innovation in the breakfast cereal fixture is focused around value-for-money features and healthier recipes. Indulgent and nostalgic flavours are also flourishing.
Zoe Wong, Junior Analyst - Food &..."
“Rising prices and squeezed incomes have taken their toll on the breakfast cereals category, with volume sales returning to their pre-pandemic downward trajectory and little to suggest this..."
“Convenience, comfort, and accessibility have helped cereal into bowls in the past year, despite inflations’ strong influence on price. Cereal’s future may look a little different, though, as..."
Improve sugar profiles, upgrade to high-protein and gut-health claims and tap into mental wellbeing needs.Tulsi Joshi, Senior Food & Drink Analyst, India
..."
“The strong perception of breakfast cereals as a good-value breakfast choice will support the market while household incomes are squeezed. Making the contribution to daily nutrient intakes more..."
