• Save up to 20% when you purchase multiple reports. Learn more
  • We offer report subscriptions, giving you access to all reports across entire categories Find out more
  • Instant access available to all reports, share with your colleagues at no extra cost

Buy two reports, save 10%

Buy any two reports together for 10% off the total purchase price

Buy three reports, save 15%

Buy any three reports together for 15% off the total purchase price

Buy four+ reports, save 20%

Buy any four or more reports together for 20% off the total purchase price

0
Breakfast Cereal

Breakfast Cereal Market Research

Mintel’s Breakfast Cereals market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Cereal industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Breakfast Cereal'

Related to: 'Breakfast Cereal'

    All Industries

    Industry

    Popular Markets

    All Markets

    Demographics

    Report Type

    Year

    Subscribe to Mintel Spotlight

    Spotlight gives you free access to invaluable market research insights, informative articles, podcasts, and personalised content for your industry.

    Subscribe

    The Future of Breakfast Cereal 2026

    Future OfBreakfast CerealGlobal
    Simplicity, alternative ingredients, viral social media trends and AI-driven personalisation are transforming breakfast cereal, unlocking innovation opportunities. Honorata Jarocka, Associate Director ..."

    £ 2,195 (Excl.Tax)

    Find out more

    Germany Breakfast Cereals Market Report 2025

    Market Intelligence ReportsBreakfast CerealGermany
    Convenience is reshaping occasions: only 33% of German cereal consumers currently snack on cereals, yet snacking is the category's main whitespace, fuelled by busy routines and an increasing..."

    £ 2,195 (Excl.Tax)

    Find out more

    A Year of Innovation in Breakfast Cereals 2025

    A Year of InnovationBreakfast CerealGlobal
    Breakfast cereal brands continue to blend ethics and function, with innovation focused on flavour and nutrition. Benedict Lai, Associate Analyst (Innovation) ..."

    £ 2,195 (Excl.Tax)

    Find out more

    UK Breakfast Cereals Market Report 2025

    Market Intelligence ReportsBreakfast CerealUK
    Volume sales of both cold and hot cereals are estimated to fall in 2025, hot cereals losing gains made in 2024, and cold cereals continuing their longer-term decline..."

    £ 2,195 (Excl.Tax)

    Find out more

    UK Breakfast Cereals – Market Dynamics 2025

    Market DynamicsBreakfast Cereal
    Positive nutrition plays a key role in breakfast cereals choice, both for adults and children. Brands should actively position breakfast cereals as a snack. Richard Caines, Principal Analyst,..."

    £ 495 (Excl.Tax)

    Find out more

    US Hot and Cold Cereal Market Report 2025

    Market Intelligence ReportsBreakfast CerealUS
    The hot and cold cereal market remains a mature but steady category, shaped by fluctuating consumer behavior driven by economic uncertainty, shifting health priorities, and evolving eating habits...."

    £ 3,695 (Excl.Tax)

    Find out more

    US Hot and Cold Cereal – Market Dynamics 2025

    Market DynamicsBreakfast Cereal
    The current economy may turn into a serial cereal killer, so striking the balance between value and value-added benefits will be crucial to sustain the category. Julia Mills,..."

    £ 495 (Excl.Tax)

    Find out more

    Breakfast Cereals – Market Dynamics

    Market DynamicsBreakfast Cereal
    Mintel’s Breakfast Cereal Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

    £ 495 (Excl.Tax)

    Find out more Select options

    UK Breakfast Cereals Market Report 2024

    Market Intelligence ReportsBreakfast CerealUK
    The UK breakfast cereals market has struggled in recent years amid tighter household budgets and rising prices in the category. This has taken its toll on many leading..."

    £ 2,195 (Excl.Tax)

    Find out more

    A Year of Innovation in Breakfast Cereals 2024

    A Year of InnovationBreakfast CerealGlobal
    Better-for-you attributes continue to inspire breakfast cereal innovation. Private label launches have gained share in North America. Mikolaj Kaczorowski, Innovation Analyst ..."

    £ 2,195 (Excl.Tax)

    Find out more

    US Hot and Cold Cereal Market Report 2024

    Market Intelligence ReportsBreakfast CerealUS
    Cereal is evolving beyond its traditional role as a breakfast staple, adapting to shifting consumer habits and perceptions. While it remains a go-to morning food, its appeal has..."

    £ 3,695 (Excl.Tax)

    Find out more

    UK Breakfast Cereals Market Report 2023

    Market Intelligence ReportsBreakfast CerealUK
    “Rising prices and squeezed incomes have taken their toll on the breakfast cereals category, with volume sales returning to their pre-pandemic downward trajectory and little to suggest this..."

    £ 2,195 (Excl.Tax)

    Find out more
    Loading...