£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,265 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 1,495 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 495 (Excl.Tax)
Ready Meals Market Research
Mintel’s Ready Meals market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Ready Meals industry.
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Related to: 'Ready Meals'
This report looks at the following areas:Future market outlook and growth prospects of ready mealsLatest new product trends and growth opportunities in ready mealsConsumption trends and purchase channel usage of ready mealsConsumer interest in trying new cuisines, habits and attitudes towards ready mealsConsumption choice factors, premium factors and category awareness..."
After the disruption of the pandemic and spiking inflation, prepared meals sales growth has at least temporarily ground to a halt, but the category is projected to return to its long-term slow growth track. The refrigerated meals segment stands out as an exception, with expanded variety and perceptions of freshness..."
Opportunity lies in catering to consumers' snacking needs with hyperlocal cuisine offerings, healthier ingredients and making ready meals tasty and exciting.
Anamika Banerji, Research Analyst - Food and Drink, India
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Secure lunch and expand to breakfast and dinner with healthier meals, packaging innovations and new age-targeted culinary experiences.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer
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For busy consumers, ready meals and meal kits offer crucial speed and comfort. However, brands face competition from adjacent categories in the battle for utmost convenience.
Adam Millward - Research Analyst, Mintel
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The income squeeze has seen total volumes fall and prompted trading down. Better-for-you and plant-based NPD hold potential moving forward.
Isabelle Shilling, Research Analyst
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"The diversification of formats is important to meet both new habits, such as working from home, as well as the most varied meal occasions, such as breakfast out of home and special occasions at home, with the aim of winning space in foodservice and delivery services."– Ana Paula Gilsogamo, Food..."
Vegan and plant-based claims are rising among launches in Europe, as frozen formats surge in Asia and more meat and poultry flavours arrive in North America.
Mikolaj Kaczorowski, Innovation Analyst
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“Convenience is a category-defining benefit for prepared meals, but the biggest opportunities for growth may come for products that slow things down, just a little bit. Alternative prep methods that bypass the microwave, new cuisines to explore and ideas for customizing and mixing and matching meals and sides have the..."
“Continued inflation has put more pressures on consumer spending, and has seen consumers avoid more pricey foodservice outlets. This in turn has helped to drive more consumers to use prepared meals at home. Prepared meals that can effectively re-create the restaurant experience are likely to be hold strong appeal.”–..."
“The ready meal industry is anticipated to continue expanding steadily and to continue having a fragmented competitive environment. With improved government backing, talent quality, and investments in the development of cold chain logistics, the entire industry will be upgraded. Brands should provide a greater sense of freshness, a wider variety..."
Ready Meals (inc pizza) in Malaysia by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2022. This comprises packaged frozen, chilled and shelf stable pizzas and other ready meals. Market sizes are based on sales through all retail outlets and direct to consumer...."
