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Cooking

Cooking Market Research

Mintel’s Cooking consumer research combines the latest consumer intelligence, industry insights and expert recommendations to help you anticipate consumer demands when cooking at home.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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UK Attitudes towards the Evening Meal at Home: 2026

Market Intelligence ReportsCookingUK
Fractured meal patterns abound in Britain. There is an even split among 2+ person households of members eating the same dish at the same time, and their eating..."

£ 2,195 excl. Tax

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Germany Attitudes towards Cooking at Home: 2026

Market Intelligence ReportsCookingGermany
Cooking fatigue is increasingly shaping home cooks' behaviour. 42% feel too exhausted to put much effort into cooking or preparing meals most days, driving up usage of prepared..."

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Canada Meal Planning and Preparation Consumer Report 2026

Market Intelligence ReportsMeals and Meal ComponentsCanada
Meal planning and preparation exist at a crossroads where time-honoured traditions meet future innovations. It is a space defined by the tension between functional necessity and culinary enjoyment...."

£ 3,695 excl. Tax

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China Cooking and Baking Habits Consumer Report 2025

Market Intelligence ReportsCookingChina
This report looks at the following areas: Frequency of home cooking and baking, and changes in habits Reasons for cooking/baking at home Western-style home cooking products Attitudes towards..."

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US Cookware Market Report 2025

Market Intelligence ReportsHome RetailingUS
Consumers want cookware that lasts. Durable, safe, and versatile tools not only stand the test of time but also improve the cooking experience as skills grow. David Hamlette, Research..."

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US Outdoor Cooking Market Report 2025

Market Intelligence ReportsCookingUS
Outdoor cooking has evolved beyond a simple hobby – it’s now a way to unwind, promote healthier eating habits, and strengthen social connections. In fact, "

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US Hispanic Consumers: Meal Planning and Preparation Consumer Report 2025

Market Intelligence ReportsCookingUS
Hispanic consumers represent a rapidly growing, youthful segment of the US population, with families playing a key role in meal planning and preparation. Most actively engage in home..."

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UK Attitudes towards the Evening Meal at Home Consumer Report 2025

Market Intelligence ReportsCookingUK
Making meals healthier remains the top reason for people to cook/part-cook evening meals. Widespread efforts to bring plant variety to evening meals suggest an opportunity for shortcut products..."

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Brazil Cooking Ingredients Market Report 2025

Market Intelligence ReportsIngredients and AdditivesBrazil
This report looks at the following areas: Category overview and consumer profile Usage of cooking ingredients and opportunities Types of oils and fats used Types of ready-to-use sauces..."

£ 3,295 excl. Tax

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Cooking In America Consumer Report 2024

Market Intelligence ReportsCookingUS
Enthusiasm for cooking at home is back on the rise after wearing thin in the late stages of the pandemic. Cooking frequency, enjoyment and interest in skill improvement..."

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US Outdoor Cooking at Home Consumer Report 2024

Market Intelligence ReportsFoodUS
Well over half of US adults are enthusiastic outdoor cooks, and are increasingly investing in outdoor cooking equipment, seeking innovative and sustainable options that complement their lifestyles. The..."

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UK Attitudes towards Cooking in the Home Consumer Report 2024

Market Intelligence ReportsCookingUK
Home cooking has strong health and money-saving associations. Simple recipes and ideas on how to deliver flavour to meat-free meals will be key opportunities. Isabelle Shilling, Research Analyst ..."

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