£ 2,195 (Excl.Tax)
Natural and ethical claims gain ground, while fortification remains limited. Brands prioritise repackaging over developing entirely new products.
Benedict Lai, Associate Analyst (Innovation)
..."
Plant-based spreads remain niche but focus on health boosts and creamy textures. Butters are innovating around flavours and chilled formats, and ghee is thriving.
Alex Beckett, Director - Mintel..."
£ 3,695 (Excl.Tax)
Butter, margarine and oil maintain their status as staples in US households. Leaning into unique benefits of individual segments will drive the category forward.
Julia Mills, Food &..."
£ 2,195 (Excl.Tax)
Private label launches have increased share in Europe, while better-for-you recipes are also flourishing.
Amrin Walji, Senior Innovation Analyst
..."
£ 2,195 (Excl.Tax)
Brands have the opportunity to cash in on butter becoming worthy of social media buzz.
Caroline Roux, Global Food & Drink Analyst
..."
£ 2,195 (Excl.Tax)
Butter and spreads bring comfort in challenging times. Future innovation will need to focus on delivering value with values.
Dasha Shor, Global Food Analyst
..."
£ 2,195 (Excl.Tax)
“As with many other markets, yellow fats and edible oils sales saw a sharp uptick during the COVID-19/coronavirus outbreak. While the lifting of restrictions should see less demand..."
