Fruit and Vegetables

Fruit and Vegetables Market Research

Mintel’s Fruit and Vegetables market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Fruit and Vegetables industry.

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    £ 3,695 (Excl.Tax)

    Whether or not inflation is ongoing, cost of living stressors have changed how consumers feel and act moving forward: 62% say they would buy more fruit if they weren't worried about rising food costs, and 28% have changed their usual selections over the last year because of higher prices. Luckily, fruit's..."
    Produce brands will grapple with low consumption but find inspiration in new messaging. Farming, meanwhile, will push the limits to battle climate change. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    The cost of living and a desire to be more sustainable and healthy will help to drive sales in the Irish fruit and vegetable sector moving forward.Brian O'Connor, Category Director - Irish Reports ..."
    Fruit and vegetable producers are embracing consumer interest in positive nutrition and eco-friendly packaging, and also innovating around their convenience needs. Mikolaj Kaczorowski, Innovation Analyst ..."

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    “Consumers and brands readjusting post-pandemic are now stumbling over inflation, but the impact on produce has been complicated. While a reshuffling of preferred purchase selections is expected, produce also represents an economical alternative to higher-ticket items like meat. Brands have opportunity to put a positive spin on cost savings with..."
    New messaging and evolving technologies will be key to maintaining packaged fruit and vegetables' long-term momentum. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Sustainability concerns are an increasing focus of activity, as the share of private label launches soars in Europe and organic claims grow in Asia. Mikolaj Kaczorowski, Innovation Analyst ..."
    Innovation is meeting consumer interest in exotic flavours and nutrient-dense snacks. Meanwhile, longer shelf life formats have seen a rise in launch activity. Amrin Walji, Senior Innovation Analyst ..."

    £ 3,695 (Excl.Tax)

    “The produce market is riding the lockdown-induced boost it experienced due to increased consumer cooking at home, a trend that will extend through 2022 as consumers grapple with the aftershocks of pandemic-related inflation – now compounded by the crisis in Ukraine. As consumers look for ways to feed their families..."
    Fruit and vegetables face many familiar issues from the past, but technological advances hold promise for the future. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Focus on health benefits and convenience to help consumers reach their five-a-day fruit and vegetable intake. Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer ..."
    Juice in Sweden by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers all ambient and chilled liquid and frozen sales of fruit and vegetable pure juices, nectars, juice drinks and carbonated fruit juices i.e. which consumers can drink without..."