Baking Ingredients and Mixes

Baking Ingredients and Mixes Market Research

Mintel’s Baking Ingredients and Mixes market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Baking Ingredients and Mixes industry.

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    Innovation in baking ingredients and sugars is addressing consumers' need for healthy, sustainable and affordable options. Mikolaj Kaczorowski, Innovation Analyst ..."
    “Despite inflation keeping many consumers turning to their own kitchens for meal solutions, the regularity of home baking is on the decline. Tired consumers are seeking convenience options, including the use of mixes and prepared offerings. Value messaging will continue to resonate but must stretch beyond low price to include..."
    Baking ingredient launches are embracing convenience and natural claims while jaggery launches in India are promoting Ayurvedic health and wellness benefits. Amrin Walji, Senior Innovation Analyst ..."
    Bakery ingredient brands are capitalising on the home-baking boom by innovating around natural and convenient features. Mikolaj Kaczorowski, Innovation Analyst ..."
    “After four years of little to no growth, the baking mixes and ingredients category experienced an unprecedented 24.7% dollar sales increase in 2020, as a result of consumers’ swift adoption and interest in at-home baking during the pandemic. Close to a third of US adults are baking more often in..."