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Vegan and Plant Based

Vegan and Plant-based Market Research

Mintel’s Vegan and Plant-based market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Vegan and Plant-based industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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UK Meat/Fish and Alternatives: Winning Innovation Territories 2026

Winning Innovation TerritoriesMeat AlternativesUK
Trust signals around origin, welfare and safety create stronger confidence at mealtimes. Growth: +10% Conversations: 33,280 Explore emerging trends and territories within real consumer behaviour, obtaining actionable and predictive direction to..."

£ 2,195 excl. Tax

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US Plant Based Proteins Market Report 2026

Market Intelligence ReportsVegan and Plant-basedUS
The US plant-based protein market has seen a marked decline since its $1.65 billion revenue peak in 2021, with sales projected to fall to an estimated $1.075 billion..."

£ 3,695 excl. Tax

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Germany Dairy Alternatives Market Report 2026

Market Intelligence ReportsVegan and Plant-basedGermany
The dairy alternatives category is stabilising, with uptake stagnating and future usage intentions plateauing. As a result, growth will increasingly depend on deepening engagement among existing users rather..."

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Brazil Animal Protein and Alternatives Market Report 2026

Market Intelligence ReportsMeat AlternativesBrazil
Protein consumption in Brazil is not declining; it is being reshaped. Amid price pressures and evolving lifestyles, Brazilians are not reducing protein intake but redefining how much, when..."

£ 3,295 excl. Tax

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US Meat/Fish and Alternatives: Winning Innovation Territories 2026

Winning Innovation TerritoriesMeat AlternativesUS
Protein is being evaluated beyond content, with energy, satiety and recovery shaping how consumers assess its value. Growth: +12% Conversations: 174,617 Explore emerging trends and territories within real consumer behavior, obtaining..."

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The Future of Meat Substitutes 2026

Future OfMeat AlternativesGlobal
Growing interest in fibre and dietary diversity offers opportunities for a fundamental shift in the category's USP. Alice Pilkington, Associate Principal ..."

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Japan Plant-based Food Trends Report 2025

Market Intelligence ReportsVegan and Plant-basedJapan
The plant-based food market is expanding its footprint to diverse categories, adding to meat alternatives with alternatives to seafood and eggs, as well as plant-based snacks and seasonings...."

£ 3,695 excl. Tax

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A Year of Innovation in Meat Substitutes 2025

A Year of InnovationMeat AlternativesGlobal
Innovation in meat substitutes is primarily driven by consumer demand for high protein content, convenience, versatility and enhanced sensory appeal. Neha Srivastava, Senior Patent Analyst - Food & Drink..."

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UK Dairy Alternatives Market Report 2025

Market Intelligence ReportsDairy and Dairy Substitute DrinksUK
The UK dairy alternatives category returned to value growth in 2025, with sales up 3.6% to £692 million. Volumes stagnated in most categories, with value growth fuelled by..."

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UK Dairy Alternatives – Market Dynamics 2025

Market Intelligence ReportsVegan and Plant-basedUK
Value growth returned in 2025. Inflation will be the main driver of rising sales. Building confidence in how to use dairy alternatives is crucial to unlock growth. Sam Fryers,..."

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Germany Meat Substitutes Market Report 2025

Market Intelligence ReportsMeat AlternativesGermany
German meat substitute consumption has plateaued, driven by slowing innovation and shifting health priorities. Interest in reducing meat consumption has also stagnated from 2024, indicating brands' focus must..."

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Germany Meat Substitutes – Market Dynamics 2025

Market DynamicsMeat Alternatives
In a stagnating category, focus on convenience with easy meat replacements for global cuisines (such as pre-seasoned, air fryer-compatible varieties) or plant-forward options to help users effortlessly meet..."

£ 495 excl. Tax

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