Vegan and Plant Based

Vegan and Plant-based Market Research

Mintel’s Vegan and Plant-based market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Vegan and Plant-based industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Convenience and versatility pack a punch in protein. Strengthening the category means stressing protein's ability to fill bellies amidst economic uncertainty. Julia Mills, Food & Drink Analyst ..."
    Plant-based meat alternatives will celebrate their inherent nutritional benefits while animal proteins can provide sustainable solutions to climate challenges. Megan Stanton, Director - Mintel Food and Drink ..."
    Sales continued to fall steeply in 2023. Highlighting sustainable credentials and clean-label positioning will be opportunity areas for the category moving forward. Isabelle Shilling, Research Analyst ..."
    Meat substitute brands are targeting flexitarian consumers with meatier textures and flavours. Sustainability and convenience are also innovation themes . Mikolaj Kaczorowski, Innovation Analyst ..."
    Dairy alternative acceptance continues to grow slowly, yet the push beyond "milk" is slow in coming, especially among older adults. Mimi Bonnett, Director of Food, Drink & Foodservice Reports ..."
    Plant-based innovation may be gaining momentum, but this niche category lacks consumer pull. Drive awareness by prioritising health, and use novelty to generate curiosity.Anamika Banerji, Research Analyst - Food and Drink, India ..."
    Amidst high inflation brands can target curious flexitarians with inclusive messaging and affordability. Moreover, according to our dairy alternatives Germany report, precision fermentation will spur a second wave of market growth in the Germany dairy industry. Harry Meehan - Analyst ..."
    Focus on dialling up taste appeal, but also balance health and environmental credentials to charm consumers towards dairy alternative products.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer ..."
    “For diners, plant-based proteins aren’t winning against meat on core factors that define a great meal. Operators need to aim beyond the goal of simply achieving taste and texture parity with meat, and offer diners something worth coming back for – a novel dining experience that feels premium and features..."
    “PBMA sales have slid from their peak in 2020 as consumers abandon the category in favor of less expensive protein options. The category continues to struggle with negative perceptions even among those who follow a reduced meat diet. Yet silver linings still exist, the frozen PBMA category remains relatively resilient..."
    “Due to dairy alternatives’ comparatively high prices, the cost-of-living crisis has hit the demand for these. While the market will rebound strongly once consumers can reprioritise sustainability and health, products must prove their credentials in these areas. Bridging the gap between dairy and dairy alternatives on taste, texture and price..."
    High consumer interest in protein continues to present opportunities for both animal and plant-based protein food products.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer ..."