Food

Food Market Research

Mintel’s Food market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Food industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Cereal is evolving beyond its traditional role as a breakfast staple, adapting to shifting consumer habits and perceptions. While it remains a go-to morning food, its appeal has broadened to include roles such as a convenient dinner option, a guilt-free indulgence, and a quick source of energy for those on..."

    £ 3,695 (Excl.Tax)

    Whether or not inflation is ongoing, cost of living stressors have changed how consumers feel and act moving forward: 62% say they would buy more fruit if they weren't worried about rising food costs, and 28% have changed their usual selections over the last year because of higher prices. Luckily, fruit's..."
    Nuts, seeds and trail mix tick a lot of boxes as the perfect snack, yet opportunities exist to more greatly meet their potential in the competitive snack space. Despite their portable, BFY, protein-rich, and flavorful attributes, they occupy a middling spot among the most frequently..."
    Elevated food prices have spurred private label gains, but sustaining growth will take more than just competitive prices. John Owen, Associate Director - Food and Retail ..."
    The comfort and joy found in frozen treating is solid, yet frozen treats can chip away and add occasions with formats, sizes, and new-ish flavors. Kelsey Olsen, Food & Drink Analyst ..."

    £ 3,695 (Excl.Tax)

    Cracker versatility and variety should play a bigger role in snacking, yet chips top the list. Opportunities exist for brands to tap into flavor, texture and pairings. Kamari Davis, Research Analyst, Food & Drink ..."
    Limiting products' perceived tradeoffs relative to homemade can deepen engagement among consumers already sold on the convenience and quality they bring to the table. Adriana Chychula, Analyst - Food, Drink & Nutrition ..."
    Convenience and versatility pack a punch in protein. Strengthening the category means stressing protein's ability to fill bellies amidst economic uncertainty. Julia Mills, Food & Drink Analyst ..."
    Babies and toddlers have specific nutrition needs, and feeding them can be stressful. Help parents navigate, and be an invaluable resource as babies grow into kids. Michele Scott, Associate Director, US Research - Food and Drink ..."

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    Elevated food prices are having an impact on food- and drink-related behaviors but food consumers still place value on health, convenience and enjoyment. John Owen, Associate Director - Food and Retail ..."
    Building longer-term loyalty, shopping habits, and growth in the ISB will require a healthy balance of indulgence and meeting everyday needs. Innovation on the menu can create new occasions, but so can getting creative with pairings and merchandising that embraces the full power of the perimeter. Kelsey Olsen, Food &..."
    Brand loyalties and habits are salient in the chip category. Yet, interest in flavor and BFY innovation also suggest that chip fans want to explore more ways to indulge their cravings. Kamari Davis, Research Analyst, Food & Drink ..."

    Understand the trends impacting the Food Industry