Food

Food Market Research

Mintel’s Food market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Food industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    At-home baking continues to gain momentum, yet it's not a one size fits all baking experience that consumers find enjoyment in. Kelsey Olsen - Analyst, Food & Drink..."
    Value-added proteins are about meeting consumer demands. A brands' ability to shape-shift the positioning of their products can keep versatile and included in more routines. Adriana Chychula, Analyst -..."
    Consumers don't have consensus on the definitions of a snack, with only 60% agreeing that snacks are foods eaten between meals. Consumer attitudes and behaviors offer guidance to..."
    While 44% of consumers agree that snacking is primarily about indulgence compared to 18% who focus on nutrition, this doesn’t mean the two are mutually exclusive. Only 38%..."

    £ 3,695£ 9,850 (Excl.Tax)

    Salty snack sales growth slowed in 2024, but consumption remains universal at 95% of adults, and the large and diverse category holds ample opportunity across all segments. Craving..."
    Chips remain a snacking staple, but there is potential to spice up flavors, formats, and creative use ideas to keep the category from getting stale. Julia Mills, Analyst -..."
    Fish and shellfish have the power to satisfy culinary curiosity and wellness throughout different life stages, across generations and financial means. Adriana Chychula, Analyst - Food, Drink & Nutrition..."
    Our research of better-for-you eating trends in the US shows that a holistic understanding of health requires brands to consider how products and recommendations align with mental health..."
    Spreads are turning from pantry staple status into something more, paving the way for products that satisfy diverse cravings and support versatile occasions. Kelsey Olsen, Analyst - Food &..."
    Bars are a pantry staple, with 80% of US consumers reporting a purchase within the past three months. Leading the charge are Gen Z, Millennials, and parents, who..."

    £ 3,695 (Excl.Tax)

    Our soup market analysis shows that while growth has slowed, this large and diverse category offers opportunities for brands that emphasize quality and tap into interest in the..."
    Consumers remain largely ambivalent about lunch, with only 45% associating “satisfaction” with their midday meal. The paradox, however, is that fewer than a third want lunch to be..."
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