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Health and Fitness Market Research

Mintel’s health - fitness market research reports provide a comprehensive and extensive overview of the marketplace including information on the health - fitness market size and health - fitness market share.


Mintel’s health - fitness industry reports can help you gain further insight into the health - fitness market trends and gain valuable health - fitness consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute health - fitness industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 14
  1. Vitamins, Minerals and Supplements - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of ...

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  2. Spectator Sports - Ireland - November 2013

    • Consumer Report
    • November 2013
    • Ireland

    “With tickets for spectator sports perceived to be overpriced, Irish consumers appear to be opting to watch live sports on TV instead of attending the event. Going forward, internet-enabled smart TVs will increase the threat to in-stadium attendance as they will facilitate live ...

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  3. Milk and Cream - Ireland - November 2013

    • Consumer Report
    • November 2013
    • Ireland

    “Liquid milk remains a staple in Irish diets with the market forecast to achieve steady growth in the years ahead until 2018. In order to help drive growth further within the market and to keep consumers engaged with milk and cream, packaging, flavour and functional innovations ...

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  4. Leisure Review - UK - October 2013

    • Consumer Report
    • October 2013
    • UK

    “As arguably the most sociable and certainly the most socially connected digitally, incorporating an element of play when offering deals and discounts can help to engage under-35s and tap into their enjoyment of the search, for example through the use of ‘Gamification’ and ...

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  5. Sports Participation - UK - September 2013

    • Consumer Report
    • September 2013
    • UK

    “The biggest issue facing the sport participation market post-London 2012 is the question of ‘what next?’ The Olympic Games – and Team GB – have created much sustained positive sentiment around sport, but that will not last forever and needs to be tapped fairly quickly to get ...

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  6. Sugar and Sweeteners - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “Fears about the safety of some sweeteners continue to plague the sugar substitute segment, suggesting that synthetic sweetener brands still have more to do to settle concerns about potential negative side effects. Ads that transparently chronicle the origins of these products, ...

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  7. Vitamins and Supplements - UK - September 2013

    • Consumer Report
    • September 2013
    • UK

    “Although the market has seen growth in value in 2012 driven by special offers and promotions, people are not experimenting and special offers may be hindering overall growth in the category. Different approaches in special offers, for example bundling discounted vitamins with ...

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  8. Obesity - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “Despite consumers’ interest in eating healthier, they also want food that tastes good. While government, food manufacturers, and restaurants try to provide healthier options to Americans, these organizations are up against several challenges, especially regarding how to market ...

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  9. Kids and Dining Out - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Children are shifting in the way they use restaurants. They are ordering from many different areas of the menus, in part because of parental health concerns as well as a lack of sophisticated options. The meal toy traditionally drew in kids, but children are becoming ...

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  10. Health and Fitness Clubs - UK - June 2013

    • Consumer Report
    • June 2013
    • UK

    “One area where there could be potential is for a kind of ‘budget plus’ club, where elements of the budget format are retained but with a wider range of facilities in order to broaden appeal.”

    – Michael Oliver, Senior Leisure & Media Analyst

    Some questions answered in this report ...

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No. of reports 1 of 14