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OTC Consumer Goods Market Research Reports-Consumer Behaviour analysis -Market trends

Mintel’s OTC Consumer Goods market research reports provide a comprehensive and extensive overview of the marketplace including information on the OTC Consumer Goods market size and OTC Consumer Goods market share.


Mintel’s OTC Consumer Goods industry reports can help you gain further insight into the OTC Consumer Goods market trends and gain valuable OTC Consumer Goods consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute OTC Consumer Goods industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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9 Item(s)
  1. First Aid - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “The first aid market is expected to grow steadily into 2018. To accelerate market growth, companies should focus on the needs of aging consumers, better engage with low-product usage groups like Blacks and Hispanics, and encourage consumers to be more prepared to treat ...

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  2. Gastrointestinal Remedies - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Despite the prevalence of gastrointestinal issues, the market of branded gastrointestinal remedies is up against several challenges. Sales of private label brands are eroding national brand sales, and consumers are taking a more proactive approach to their health. Creating a ...

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  3. Eyeglasses and Contact Lenses - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “The market of eyeglasses and contacts is highly competitive, and a few players account for the majority share. Additionally, changes in the way these products are bought and sold will impact the market. Opportunities for innovation exist to help players stand out from the ...

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  4. Kids and Dining Out - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Children are shifting in the way they use restaurants. They are ordering from many different areas of the menus, in part because of parental health concerns as well as a lack of sophisticated options. The meal toy traditionally drew in kids, but children are becoming ...

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  5. Contraceptives - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Consumers rely on OTC contraceptive products for planned protection from pregnancy and diseases, as well as when they need a backup method of birth control. However, this market has some significant challenges. Contraceptive usage is strongly driven by relationship status, ...

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  6. Analgesics - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Product recalls from major brands have plagued the market for OTC analgesic remedies, causing consumers to turn to private label brands, external ways to treat pain, and alternative remedies. Brands can consider various new product innovations as well as using social media to ...

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  7. Cold, Flu and Allergy Remedies - US - April 2013

    • Consumer Report
    • April 2013
    • US

    “While sales of OTC cold, flu, and allergy products have increased, the category faces several challenges, such as sales of private label brands as well as natural alternatives eroding market share of OTC products.”

    – Emily Krol, Health and Wellness Analyst

    Some questions ...

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  8. Homeopathic and Herbal Remedies - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “Though sales of homeopathic and herbal remedies continue to increase, the market is up against several challenges. This includes low awareness among consumers, limited product availability, and consumer perception of safety and efficacy.”

    – Emily Krol, Health and Wellness Analyst

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  9. Black Consumers' Diet and Wellness - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “Black consumers exhibit the highest incidence of obesity and related diseases, but they are doing little to address it. Cultural as well as economic elements play a big role in unhealthy dietary habits and sedentary lifestyle. Creating awareness about the link between diet and ...

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9 Item(s)