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Supplements and Vitamins Market Research

Mintel’s supplements and vitamins market research reports provide a comprehensive and extensive overview of the marketplace including information on the supplements and vitamins market size and supplements and vitamins market share.


Mintel’s supplements and vitamins industry reports can help you gain further insight into the supplements and vitamins market trends and gain valuable supplements and vitamins consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute supplements and vitamins industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 36
  1. How Online Shopping for VMS is Evolving for Consumers - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Most consumers are generally comfortable with online purchasing, and the VMS market is emerging as a strong segment in this space. The VMS category is well-suited for online purchasing, with primarily shelf-stable products that ship easily and lend well to stocking up. Still, ...

    US $4,395.00 (Excl.Tax)
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  2. Vitamins and Minerals - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "The vitamins and minerals market remains steady, with the majority of adults currently taking at least one vitamin or mineral. While younger consumers are driving demand for innovation and personalization, traditional formats and formulations continue to be important to ...

    US $4,395.00 (Excl.Tax)
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  3. Vitamins & Minerals in US (2018) – Market Sizes

    • Market Data
    • January 2019
    • US
    Vitamins & Minerals in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers single/dual, multi-vitamins and minerals. Combinations with supplements where vitamins and/or minerals form a main selling ...
    US $493.12 (Excl.Tax)
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  4. Vitamins, Minerals and Supplements - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "The pace of growth for the VMS (vitamins, minerals, and supplements) market remains steady, as sales are estimated to increase by 5.1% in 2018, reaching $24.5 billion. Yet consumer emphasis on value and lack of product understanding are a challenge to the category. To best ...

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  5. Digestive Health - US - July 2018

    • Consumer Report
    • July 2018
    • US

    In 2018, total US retail sales for the digestive health market are expected to exceed $4.9 billion, following slight increases since 2016. The market did increase 11.7% between 2013 and 2018, largely attributable to Rx-to-OTC transitions in the antacid segment early in the ...

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  6. Children and Health - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "Illness is prevalent among children, as 97% of children younger than 12 experienced some type of illness symptom in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The ...

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  7. Vitamins & Minerals in US (2017) – Market Sizes

    • Market Data
    • February 2018
    • US
    Vitamins & Minerals in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers single/dual, multi-vitamins and minerals. Combinations with supplements where vitamins and/or minerals form a main selling ...
    US $493.12 (Excl.Tax)
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  8. Vitamins, Minerals & Supplements - US - September 2017

    • Consumer Report
    • September 2017
    • US

    Sales are beginning to slow as Mintel estimates growth for the vitamins, minerals, and supplements market in 2017. Consumer struggles with trust, cost, and the shopping experience are a challenge to the category, although many still believe in the benefits of these products. To ...

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  9. Weight Management - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "The market for weight management products and services has a significant base of consumers. As the notion of what is considered effective in weight management continues to evolve, products that maintain a traditional diet formulation have struggled to keep up. Meanwhile, ...

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  10. Pregnancy and Health - US - August 2017

    • Consumer Report
    • August 2017
    • US

    "The US continues to experience low birth rates. Despite this, pregnancy specific products that address the nutritional and physical needs of pregnant women continue to roll out. Pregnancy related attitudes and ailments will drive the need for functional products that can give ...

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No. of reports 1 of 36