Vitamins, Minerals, Supplements

Health and Wellbeing Market Research

Mintel’s Health and Wellbeing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Health and Wellbeing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Future of Health Technology Report 2025

    This report looks at the following areas: Use and interest in health technology Reasons for using health technology Barriers to adoption Preventative positioning of..."

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    US Sexual Wellness Market Report 2025

    Category growth has slowed amid cautious consumer spending, but consumers remain invested in their sexual health. The industry is far from slowing down, with innovation in the space..."

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    UK Vitamins and Supplements Market Report 2025

    Under-35s lead on VMS use. At 83%, they stand far ahead of older groups, such as over-55s (65%). However, low daily use sharply erodes the value of younger..."

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    UK Vitamins and Supplements – Market Dynamics 2025

    VMS face intense competition from food and drink as sources of nutrition. Formats that lean into this and combating confusion about the category is crucial. Kiti Soininen, Head..."

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    Brazil Grooming and Healthcare for Pets Market Report 2025

    The pet market is thriving, fueled by the ongoing humanization of pets, as owners seek to reflect their personal interests and preferences. Mariana Lombardo, Research - Mintel Reports Market Definitions For..."

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    A Year of Innovation in OTC Medications 2025

    OTC brands return to the basics, focusing on convenience, functional benefits and formats, value and efficacy in new product launches. Ziyu Tian, OTC & Personal Care Research Analyst ..."

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    UK Digestive Health Market Report 2025

    2025 marks a new high for the UK OTC gastrointestinal remedies market, with value sales projected at £495m (+8.7% YoY). The positive growth figure can be attributed to,..."

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    US Approach to Health Management Consumer Report 2025

    Amid ongoing economic volatility, consumers are fundamentally rethinking their approach to health, shifting from reactive treatment to proactive wellness. Budgets are now carefully allocated toward solutions that deliver..."

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    China Health Supplements Market Report 2025

    The structural changes taking place around people, products and marketplaces will continue to drive the shift in the health supplements industry from a traditional model of long product..."

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    Patent Insights: Nicotine Alternatives for Smoking Cessation

    Recent patents reveal innovations in the formats, sensory experiences and delivery methods of nicotine alternatives, and in the health ingredients used to create them. Neha Srivastava, Senior Patent Analyst..."

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    India Gut Health Management Market Report 2025

    In India, gut health is deeply intertwined with a healthy lifestyle. As consumers become more health-conscious, they are increasingly aware of the crucial role gut health plays in..."

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    Germany Vitamins and Supplements Market Report 2025

    With 70% of Germans now using VMS and the market set to surpass €2.35bn by 2030, the sector is experiencing sustained growth. This momentum is driven by heightened..."

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