Vitamins, Minerals, Supplements

Health and Wellbeing Market Research

Mintel’s Health and Wellbeing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Health and Wellbeing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Changing Face of Healthcare: 2026

    The US healthcare landscape is undergoing a significant transformation, driven by shifting consumer attitudes and rapid technological advancements. One of the most prominent changes continues to be the..."

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    Germany OTC Cough, Cold, Flu and Allergy Remedies Market Report 2025

    Following a strong post-pandemic recovery, retail value sales in the OTC cough, cold and flu segment levelled off in 2025 at €3.6 billion. In allergy relief, recent OTC switches..."

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    China Bone and Joint Health Management Market Report 2025

    Driven by the emerging trend of precision nutrition, brands need to develop bone and joint care products that deliver targeted, systematic and multi-dimensional benefits. At the same time,..."

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    US Future of Health Technology Report 2025

    This report looks at the following areas: Use and interest in health technology Reasons for using health technology Barriers to adoption Preventative positioning of..."

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    US Sexual Wellness Market Report 2025

    Category growth has slowed amid cautious consumer spending, but consumers remain invested in their sexual health. The industry is far from slowing down, with innovation in the space..."

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    UK Vitamins and Supplements Market Report 2025

    Under-35s lead on VMS use. At 83%, they stand far ahead of older groups, such as over-55s (65%). However, low daily use sharply erodes the value of younger..."

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    UK Vitamins and Supplements – Market Dynamics 2025

    VMS face intense competition from food and drink as sources of nutrition. Formats that lean into this and combating confusion about the category is crucial. Kiti Soininen, Head..."

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    Brazil Grooming and Healthcare for Pets Market Report 2025

    The pet market is thriving, fueled by the ongoing humanization of pets, as owners seek to reflect their personal interests and preferences. Mariana Lombardo, Research - Mintel Reports Market Definitions For..."

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    A Year of Innovation in OTC Medications 2025

    OTC brands return to the basics, focusing on convenience, functional benefits and formats, value and efficacy in new product launches. Ziyu Tian, OTC & Personal Care Research Analyst ..."

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    UK Digestive Health Market Report 2025

    2025 marks a new high for the UK OTC gastrointestinal remedies market, with value sales projected at £495m (+8.7% YoY). The positive growth figure can be attributed to,..."

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    US Approach to Health Management Consumer Report 2025

    Amid ongoing economic volatility, consumers are fundamentally rethinking their approach to health, shifting from reactive treatment to proactive wellness. Budgets are now carefully allocated toward solutions that deliver..."

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    China Health Supplements Market Report 2025

    The structural changes taking place around people, products and marketplaces will continue to drive the shift in the health supplements industry from a traditional model of long product..."

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