OTC Medications

OTC Medications Market Research

Mintel’s OTC Medications market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the OTC Medications industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    In the UK, 63% of OTC users agree that painkillers designed for specific types of pain are more effective than general pain remedies,..."
    While German consumers show consistently high pain levels, 55% of German pain sufferers find it hard to know what the best treatment for their pain is, driving a..."
    NPD is tapping into consumer interest in new formats and targeted solutions; further innovation in niche wellness and active segments could invigorate the category. Shiyan Zering, Beauty and Personal..."
    The early days of October 2024 saw incidences of acute respiratory disease in Germany at 8.7%, compared with 7.9% a year earlier. This, coupled with reports of a..."
    The OTC pain relief market in the US has experienced minimal movement. Established players have managed to keep their sales consistent, owing to their robust market presence and..."
    The cost-of-living crisis encourages trading down Consumers generally have a positive view of own-label remedies, particularly in the oral OTC analgesic remedy segment, as they prioritise active ingredients when..."
    Experiences of skin conditions and allergies are relatively high and expected to rise, driven by climate change, but innovation is limited with ample room for NPD. Dionne Officer,..."
    Fast and prolonged pain relief remain top purchase drivers and inspire NPD. Wellness themes can evolve and there is room for more targeted/personalised innovation. Dionne Officer, Research Analyst..."
    As the category emerges stronger from the turbulent pandemic years, brands are set to further make their mark with a preventative approach to health concerns and remedies designed..."
    “The vast majority of consumers deal with pain on a regular basis, and often turn to familiar OTC products. Pain is a constant that is not slated to..."
    “The market has surpassed its pre-pandemic value as cases of cough, cold and flu have all risen to almost pre-COVID-19 levels. The categories are also less impacted by..."
    “The majority of adult consumers experience some degree of regular pain. As life turns to the “next normal” and normal levels of activity resume, consumers are increasingly exposed..."
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