OTC Medications

OTC Medications Market Research

Mintel’s OTC Medications market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the OTC Medications industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The OTC pain relief market in the US has experienced minimal movement. Established players have managed to keep their sales consistent, owing to their robust market presence and customers' loyalty to products that are both effective and trusted. To foster greater exploration within the category, brands can leverage the rising interest..."
    The cost-of-living crisis encourages trading down Consumers generally have a positive view of own-label remedies, particularly in the oral OTC analgesic remedy segment, as they prioritise active ingredients when looking for these products. Therefore, the cost-of-living crisis has encouraged savvy shopping behaviors, leading consumers to choose the cheapest option, which in-turn..."
    Experiences of skin conditions and allergies are relatively high and expected to rise, driven by climate change, but innovation is limited with ample room for NPD. Dionne Officer, Research Analyst - BPC Innovation ..."
    OTC Medications - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers analgesics, cough/cold/flu, gastro-intestinal, dermatological remedies and vitamins and minerals. It excludes all other OTC products and those which require prescriptions but includes pharmacy approved. Supplements are..."
    OTC Medications - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers analgesics, cough/cold/flu, gastro-intestinal, dermatological remedies and vitamins and minerals. It excludes all other OTC products and those which require prescriptions but includes pharmacy approved. Supplements are..."
    OTC Medications - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers analgesics, cough/cold/flu, gastro-intestinal, dermatological remedies and vitamins and minerals. It excludes all other OTC products and those which require prescriptions but includes pharmacy approved. Supplements are..."
    OTC Medications - Mexico by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers analgesics, cough/cold/flu, gastro-intestinal, dermatological remedies and vitamins and minerals. It excludes all other OTC products and those which require prescriptions but includes pharmacy approved. Supplements are..."
    Fast and prolonged pain relief remain top purchase drivers and inspire NPD. Wellness themes can evolve and there is room for more targeted/personalised innovation. Dionne Officer, Research Analyst - BPC Innovation ..."
    As the category emerges stronger from the turbulent pandemic years, brands are set to further make their mark with a preventative approach to health concerns and remedies designed for women to address gender biases. Hannah Sandow, Health & Wellbeing Senior Analyst, Germany ..."
    OTC Medications - South Korea by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers analgesics, cough/cold/flu, gastro-intestinal, dermatological remedies and vitamins and minerals. It excludes all other OTC products and those which require prescriptions but includes pharmacy approved. Supplements..."
    “The vast majority of consumers deal with pain on a regular basis, and often turn to familiar OTC products. Pain is a constant that is not slated to decline. To meet diverse consumers in their quest to address pain symptoms, while also improving overall wellness, it will be crucial to..."
    “The market has surpassed its pre-pandemic value as cases of cough, cold and flu have all risen to almost pre-COVID-19 levels. The categories are also less impacted by the income squeeze compared to others, as the infrequent purchase of products, alongside the premium consumers place on their health, means there..."