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Vitamins, Minerals, Supplements

Vitamins, Minerals and Supplements Market Research

Mintel’s Vitamins, Minerals and Supplements market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Vitamins, Minerals and Supplements industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Vitamins, Minerals and Supplements'

Related to: 'Vitamins, Minerals and Supplements'

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    The Future of Vitamins and Supplements

    Future OfVitamins, Minerals and SupplementsGlobal
    Published Date: April 29, 2026 | "Supplements can address genuine health challenges – such as metabolic health, while tech promises to take the guesswork out of supplement usage."..."

    € 2600 (Excl.Tax)

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    A Year of Innovation in Vitamins, Minerals and Supplements 2026

    A Year of InnovationVitamins, Minerals and SupplementsGlobal
    VMS launches benefit from wellness trends like longevity, gut health, women's health and optimised performance. Ziyu Tian, OTC & Personal Care Research Analyst ..."

    € 2600 (Excl.Tax)

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    UK Supplementary Nutrition: Winning Innovation Territories 2026

    Winning Innovation TerritoriesVitamins, Minerals and SupplementsUK
    Consumers want supplements that fit their personal principles, prioritising simplicity, transparency and sustainability. Growth: +24% Conversations: 60,548 Explore emerging trends and territories within real consumer behaviour, obtaining actionable..."

    € 2600 (Excl.Tax)

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    US Supplementary Nutrition: Winning Innovation Territories 2026

    Winning Innovation TerritoriesVitamins, Minerals and SupplementsUS
    Consumers view supplements as tools to support the body through key lifestages, responding to shifting needs over time. Growth: +24% Conversations: 69,077 Explore emerging trends and territories within..."

    € 4400 (Excl.Tax)

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    Brazil Vitamins, Minerals and Supplements Market Report 2025

    Market Intelligence ReportVitamins, Minerals and SupplementsBrazil
    This report looks at the following areas: Challenges to VMS market expansion in Brazil The importance of longevity in shaping the category Format diversification as..."

    € 1799 (Excl.Tax)

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    UK Vitamins and Supplements Market Report 2025

    Market Intelligence ReportVitamins, Minerals and SupplementsUK
    Under-35s lead on VMS use. At 83%, they stand far ahead of older groups, such as over-55s (65%). However, low daily use sharply erodes the value of younger..."

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    UK Vitamins and Supplements – Market Dynamics 2025

    Market DynamicsVitamins, Minerals and Supplements
    VMS face intense competition from food and drink as sources of nutrition. Formats that lean into this and combating confusion about the category is crucial. Kiti Soininen, Head..."

    € 595 (Excl.Tax)

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    China Health Supplements Market Report 2025

    Market Intelligence ReportVitamins, Minerals and SupplementsChina
    The structural changes taking place around people, products and marketplaces will continue to drive the shift in the health supplements industry from a traditional model of long product..."

    € 4400 (Excl.Tax)

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    Germany Vitamins and Supplements Market Report 2025

    Market Intelligence ReportVitamins, Minerals and SupplementsGermany
    With 70% of Germans now using VMS and the market set to surpass €2.35bn by 2030, the sector is experiencing sustained growth. This momentum is driven by heightened..."

    € 2600 (Excl.Tax)

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    Canada Vitamins, Minerals, and Supplements Market Report 2025

    Market Intelligence ReportVitamins, Minerals and SupplementsCanada
    VMS products are a core pillar of Canadian wellness. The vast majority (86%) of Canadian adults have used vitamins, minerals, or supplements (VMS) in the past year, highlighting..."

    € 4400 (Excl.Tax)

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    Japan VMS Trends Report 2025

    Market Intelligence ReportVitamins, Minerals and SupplementsJapan
    The global VMS market is expanding against the backdrop of increased interest in healthy lifespan and ageing care, and a focus on self-care. Innovation is coming through in..."

    € 4400 (Excl.Tax)

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    India Nutraceuticals: Vitamins, Minerals and Supplements Market Report 2025

    Market Intelligence ReportVitamins, Minerals and SupplementsIndia
    India's nutraceutical industry is rapidly evolving to meet growing demand for preventive healthcare and support for healthy ageing. With their proactive approach to buying supplements, consumers can easily feel..."

    € 2600 (Excl.Tax)

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