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Vitamins, Minerals, Supplements

Vitamins, Minerals and Supplements Market Research

Mintel’s Vitamins, Minerals and Supplements market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Vitamins, Minerals and Supplements industry.

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Recognise future trends

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Thailand Ingestible Beauty Market Report 2026

Market Intelligence ReportsVitamins, Minerals and SupplementsThailand
This report looks at the following areas: Consumer approaches to holistic beauty and wellness Desired benefits and expectations from beauty products Key factors influencing Thais'..."

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Thailand Vitamins, Minerals and Supplements Market Report 2026

Market Intelligence ReportsVitamins, Minerals and SupplementsThailand
This report looks at the following areas: VMS type and usage frequency Concerns about taking VMS Health benefits consumers seek from VMS now and in..."

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India Nutraceuticals: Vitamins, Minerals and Supplements Market Report 2026

Market Intelligence ReportsVitamins, Minerals and SupplementsIndia
VMS usage stands at 24% among Indian respondents in the past six months, skewed towards men and consumers aged 35+, highlighting clear headroom to broaden category reach. Growth..."

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The Future of Vitamins and Supplements

Future OfVitamins, Minerals and SupplementsGlobal
Published Date: April 29, 2026 | "Supplements can address genuine health challenges – such as metabolic health, while tech promises to take the guesswork out of supplement usage."..."

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A Year of Innovation in Vitamins, Minerals and Supplements 2026

A Year of InnovationVitamins, Minerals and SupplementsGlobal
VMS launches benefit from wellness trends like longevity, gut health, women's health and optimised performance. Ziyu Tian, OTC & Personal Care Research Analyst ..."

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UK Supplementary Nutrition: Winning Innovation Territories 2026

Winning Innovation TerritoriesVitamins, Minerals and SupplementsUK
Consumers want supplements that fit their personal principles, prioritising simplicity, transparency and sustainability. Growth: +24% Conversations: 60,548 Explore emerging trends and territories within real consumer behaviour, obtaining actionable..."

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US Supplementary Nutrition: Winning Innovation Territories 2026

Winning Innovation TerritoriesVitamins, Minerals and SupplementsUS
Consumers view supplements as tools to support the body through key lifestages, responding to shifting needs over time. Growth: +24% Conversations: 69,077 Explore emerging trends and territories within..."

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Brazil Vitamins, Minerals and Supplements Market Report 2025

Market Intelligence ReportsVitamins, Minerals and SupplementsBrazil
This report looks at the following areas: Challenges to VMS market expansion in Brazil The importance of longevity in shaping the category Format diversification as..."

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UK Vitamins and Supplements Market Report 2025

Market Intelligence ReportsVitamins, Minerals and SupplementsUK
Under-35s lead on VMS use. At 83%, they stand far ahead of older groups, such as over-55s (65%). However, low daily use sharply erodes the value of younger..."

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UK Vitamins and Supplements – Market Dynamics 2025

Market DynamicsVitamins, Minerals and Supplements
VMS face intense competition from food and drink as sources of nutrition. Formats that lean into this and combating confusion about the category is crucial. Kiti Soininen, Head..."

£ 495 excl. Tax

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China Health Supplements Market Report 2025

Market Intelligence ReportsVitamins, Minerals and SupplementsChina
The structural changes taking place around people, products and marketplaces will continue to drive the shift in the health supplements industry from a traditional model of long product..."

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Germany Vitamins and Supplements Market Report 2025

Market Intelligence ReportsVitamins, Minerals and SupplementsGermany
With 70% of Germans now using VMS and the market set to surpass €2.35bn by 2030, the sector is experiencing sustained growth. This momentum is driven by heightened..."

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