Vitamins, Minerals, Supplements

Vitamins, Minerals and Supplements Market Research

Mintel’s Vitamins, Minerals and Supplements market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Vitamins, Minerals and Supplements industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Vitamins, Minerals and Supplements Market Report 2025

    The US market for vitamins, minerals and supplements (VMS) is undergoing a transformation, with consumers no longer content with generic health products. Instead, they are actively seeking transparency..."

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    US Vitamins, Minerals and Supplements – Market Dynamics

    In the VMS market, transparency and personalization are paramount. Consumers seek clear ingredient information, tailored solutions and innovative product formats to justify their financial investment. David Hamlette, Research..."

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    India Ingestible Beauty Market Report 2025

    This Report explores the evolving landscape of ingestible beauty in India, where beauty supplements are gaining momentum. While home remedies, exercise and topical care remain central to Indians'..."

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    Thailand Vitamins, Minerals and Supplements Market Report 2025

    Elevate VMS among health solutions, address the distinctive needs of men and women, and explore new frontiers in lifestyle-oriented offerings. Phurisa Phagudom, Research Analyst - Food and Drink, Thailand Market..."

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    Thailand Ingestible Beauty Market Report 2025

    Thailand's ingestible beauty market is expanding, becoming highly competitive, driven by consumer demand for holistic wellness solutions and innovative product formats. Millennials are at the forefront, driving growing..."

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    The Future of Vitamins, Minerals and Supplements 2025

    A desire for better, healthier and longer lives will put more focus on men’s health, metabolic wellness and ways to use technology to improve health spans. Stephanie Mattucci, Director,..."

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    A Year of Innovation in VMS 2025

    Innovation in VMS spotlights women's health, stress relief, and energy boosts as pivotal areas for brand focus. Shiyan Zering, Beauty and Personal Care Analyst ..."

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    UK Vitamins and Supplements Market Report 2024

    A holistic approach to health by consumers sees them turning to a variety of solutions to manage their wellbeing. Positioning VMS as a key component aligned with this..."

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    China Consumer Attitudes towards Edible Beauty Report 2024

    This report looks at the following areas: Key factors influencing the edible beauty market Notable marketing activities Notable product innovation trends and case studies Purpose of consumption Edible..."

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    US Ingestible Beauty Market Report 2024

    The beauty supplement market is bifurcated by heavily engaged and disengaged users: nearly half of beauty supplement consumers have tried 4 or more supplement formats in the past..."

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    Germany Vitamins and Supplements Market Report 2024

    As lifestyles have accelerated and polycrises emerged, demand for energy and sleep support has surged. Regenerative supplements that aid recovery from stress and protect cellular health align with..."

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    China Health Supplements Market Report 2024

    This report looks at the following areas:Market size and forecast for the health supplements market and its segmentsMarket share of notable health supplement companiesPenetration and usage across various..."

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