Health and Wellbeing

Health and Wellbeing Market Research

Mintel’s Health and Wellbeing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Health and Wellbeing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The COVID-19 pandemic was a defining moment for diagnostic testing, reshaping how consumers engage with healthcare. At the height of the pandemic, at-home PCR tests became a lifeline,..."
    The health of the home is a top priority for consumers, driven by greater awareness of airborne and waterborne hazards and their impact on wellbeing. 57% of consumers..."
    With higher rates of obesity vs the average, and significant sources of stress, Hispanic consumers could benefit from improving diet and wellness – but only around a quarter..."
    The US cough, cold, flu, and allergy (CCFA) market is undergoing significant transformation, reaching $12.6 billion in 2024 and is expected to grow to $12.8 billion by 2029...."
    The US nutrition drinks market is poised for growth, projected to reach $13.2 billion by 2029. With a current market value of $8.7 billion, the nutrition segment is..."
    While Black consumers are often optimistic, they also face racial, economic, and health challenges – including higher levels of obesity than the norm. Focusing on wellness and healthy..."
    Millennials in the US are grappling with major health management challenges, driven by escalating costs and a focus on long-term well-being. With inflation limiting their financial flexibility, many..."
    87% of consumers now identify as somewhat or very healthy, with over 80% actively pursuing their health goals,..."
    More women are focusing on staying ahead of their health by looking for products and services that fit easily into their routines. They want options that feel personal,..."
    The stress and wellbeing market is growing rapidly as mental health takes center stage in overall health and lifestyle discussions. With increasing awareness of the importance of emotional..."
    Our research of better-for-you eating trends in the US shows that a holistic understanding of health requires brands to consider how products and recommendations align with mental health..."
    Personal wellness encompasses a variety of categories, blending health, beauty, and hygiene. For 69% of shoppers, these products are part of daily rituals. Frequent replenishment cycles establish routine..."
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