Travel Destinations Market Research

"As travelers put greater emphasis on experiences over destination, vacations that include outdoor activities can provide an escape from daily life. Leisurely outdoor activities appeal to a broader group of vacationers, but active outdoor activities tend to attract a more dedicated group of ...

"Driven by an excited core audience willing to pay for admissions prices and beyond, theme parks are expected to grow significantly in the coming years. Still, theme park vacations face stiff competition from other vacation types. Theme parks can work to differentiate themselves by focusing on ...

"The US cruise market continues to grow at a steady pace. As new ships enter the water with greater capacity and innovations, more passengers are cruising. Converting interest into action among adults who have never cruised is the key to passenger growth. Cruisers want personalized experiences ...

“In contrast to the US or France, where the economy hotel sector is relatively saturated, there are still bright days ahead for this category of lodging in Germany. In fact, this sector of accommodation has become more segmented in Germany, which has traditional economy players like AccorHotels, ...

The travel market remains strong as tourism spending by both Americans and international travelers grew by 8% from 2011-16 to reach an estimated $944.2 billion. The market is forecast to grow by an additional 20% over the next five years, to surpass $1 trillion by 2021. While transportation ...

"Theme park revenues are forecast to increase more rapidly over the next five years. Rising attendance and per capita spend help spur growth. While Disney and Universal dominate the market, nearly all other major theme park companies are showing positive results. Visitors seek a balance between ...

“Mintel’s consumer research shows that greater product diversification would not only be in accordance with Spanish tourism’s long-term goals, but would also meet rising demand for the ‘Real Spain’ and generate new, higher margin, commercial opportunities.”
– John Worthington, Senior Analyst

This ...

“Morocco’s outbound market was ranked 63rd in the world in 2014 by the World Bank, reaching 1.85 million departures. Outbound travel is undertaken by 5.5% of the Moroccan population, based on 2014 statistics and includes those in upper-income groups and the rising number of middle-class consumers ...

“The growing likelihood of rising inflation in the coming months could impact on how much UK consumers are willing to spend on their short break habit. There may well be an accelerated ‘flight to value’ which is likely to increase still further growing the market share of the rapidly expanding ...