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Leisure Travel Market Research

Mintel’s leisure travel market research reports provide a comprehensive and extensive overview of the marketplace including information on the leisure travel market size and leisure travel market share.


Mintel’s leisure travel industry reports can help you gain further insight into the leisure travel market trends and gain valuable leisure travel consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute leisure travel industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Marketing to Chinese Tourists - China - February 2019

    “Shopping cannot strongly motivate consumers to visit an outbound destination. Travel service providers can leverage cultural discovery, local experience, food and amusement parks to attract Chinese consumers.”
    – Saskia Zhao, Research Analyst

    This report will cover the following areas:

    • What do ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2019
    China
  2. Long-haul vs Short-haul Holidays - China - September 2017

    “While growth rates of both long- and short-haul holiday markets are slowing down, consumers see their holiday goals more clearly with a preference for sightseeing and relaxation, thanks to the greater volume of holiday information they can acquire. Common travel products and services are not ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2017
    China
  3. Outbound Travel - China - December 2016

    “Chinese outbound travellers are becoming more demanding than ever before. The most popular outbound travel themes are romantic getaways and family trips. Consumers take their travel inspiration from a variety of sources including films and books, meaning marketers can also leverage various ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2016
    China
  4. Japan Outbound - September 2016

    “A shift from long-haul to short-haul tourism has helped many tourists fulfil their desires to travel abroad, particularly those in lower-income groups. Asian markets have proved more popular in recent years as travellers have cut back on expenditure and looked for cheaper travel options.”
    - ...

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    US $377.39 (Excl.Tax)
    Consumer Report
    September 2016
    Japan
  5. Railways in India - September 2016

    “Railways, perhaps along with post offices, are the only two institutions in India with a deep network which, if tapped judiciously, can create substantial improvements in the hinterland. Railways were always considered only as a mode of transport in our country. We want to see railways as the ...

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    US $377.39 (Excl.Tax)
    Consumer Report
    September 2016
    India
  6. Australia and New Zealand Outbound - June 2016

    This report looks at the following areas:

    • Which countries are Australian and New Zealand travellers visiting?
    • How important is each country to the other as an outbound travel destination?
    • What impact is the increased volume of inbound tourism having on the outbound destination choices of Australians ...

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    US $377.39 (Excl.Tax)
    Consumer Report
    June 2016
    Australia
  7. Airlines - China - September 2015

    “Chinese consumers place great importance on efficiency when taking flights. They are most likely to pick an airline based on on-time rate, number of connecting flights and the convenience of transportation from the airport/terminal in addition to price and flight time. Furthermore, Chinese ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2015
    China
  8. Marketing to Chinese Tourists - China - May 2015

    “According to Mintel’s Chinese Spending Habits – China, April 2015 report, holidays account for 11% of total consumer expenditure, which is the third most important spending after housing and finance and in-home food. This shows the importance of holidays to Chinese consumers.

    Chinese are both ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    May 2015
    China
  9. Travel and Tourism - Maldives - August 2014

    “There are still many islands in the Maldives that can be developed for tourism, but the success of the country will depend on protecting the quality of its product as well as preserving its brand image.”

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    US $223.88 (Excl.Tax)
    Consumer Report
    August 2014
    Maldives
  10. Travel and Tourism - Bhutan - August 2014

    “We apply the ‘limits to change’ model, which means that we will have to decide as a country what degree of change we are willing to contend with.”

    This report looks at the following areas:

    • Will Bhutan continue to pursue sustainable tourism?
    • What tourism infrastructure is being developed?
    • What are the ...

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    US $223.88 (Excl.Tax)
    Consumer Report
    August 2014
    Bhutan
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