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Outbound Market Research

Mintel’s outbound markets market research reports provide a comprehensive and extensive overview of the marketplace including information on the outbound markets market size and outbound markets market share.


Mintel’s outbound markets industry reports can help you gain further insight into the outbound markets market trends and gain valuable outbound markets consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute outbound markets industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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6 Item(s)
  1. Japan Outbound - November 2019

    • Consumer Report
    • November 2019
    • Japan

    “Japan outbound is a mature market, reaching departures of almost 19 million in 2018. The Japanese are avid travellers enjoying the experience of foreign travel and the opportunity to explore new cultures. The depreciation of the Yen in 2013 took its toll on the market, raising ...

    US $384.80 (Excl.Tax)
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  2. Active Outdoor Enthusiasts - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important ...

    US $4,438.56 (Excl.Tax)
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  3. The Netherlands Outbound - October 2019

    • Consumer Report
    • October 2019
    • Netherlands

    “The booking behaviour of Dutch travellers is governed to a large extent by their age. Older people (notably retirees with time to do in-depth research) might choose a destination as far as a year in advance. Time-pressed Millennials, on the other hand, who are moving into ...

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  4. Themed Travelling - China - August 2019

    • Consumer Report
    • August 2019
    • China

    “With consumers motivated by personal hobbies to try themed travel, customisation is part of the ‘DNA’ of this product. This means well-design themed travel can serve as an ingredient for customised travel on one hand, but it is difficult for themed travel to enjoy economy of ...

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  5. Cruises - China - April 2019

    • Consumer Report
    • April 2019
    • China

    “Although the cruise market is currently in a transitional period, there is potential for market growth in the long term. It is important for companies to focus on service quality, differentiating activities and forming strong partnerships with travel agencies to achieve ...

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  6. Marketing to Chinese Tourists - China - February 2019

    • Consumer Report
    • February 2019
    • China

    “Shopping cannot strongly motivate consumers to visit an outbound destination. Travel service providers can leverage cultural discovery, local experience, food and amusement parks to attract Chinese consumers.”
    – Saskia Zhao, Research Analyst

    This report will cover the following ...

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6 Item(s)