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Holidays and Travel Market Research

Mintel's holidays and travel market research reports keep you flying high in an industry that's always moving on. From hotels to car hire, for business or pleasure, our research and analysis gives you detailed data on every market segment and unrivalled insight into the future of holidays, travel and tourism. It's five-star service. It's first-class thinking.

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8 Item(s)
  1. Theme Parks and Amusement Parks - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Theme parks and amusement parks are estimated to see slower but still healthy growth in terms of visitor volume. The market will become more mature. Establishing a well-known brand will be critical for future competitiveness. Park brands can leverage products that source ...

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  2. Themed Travelling - China - August 2019

    • Consumer Report
    • August 2019
    • China

    “With consumers motivated by personal hobbies to try themed travel, customisation is part of the ‘DNA’ of this product. This means well-design themed travel can serve as an ingredient for customised travel on one hand, but it is difficult for themed travel to enjoy economy of ...

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  3. Cruises - China - April 2019

    • Consumer Report
    • April 2019
    • China

    “Although the cruise market is currently in a transitional period, there is potential for market growth in the long term. It is important for companies to focus on service quality, differentiating activities and forming strong partnerships with travel agencies to achieve ...

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  4. Marketing to Chinese Tourists - China - February 2019

    • Consumer Report
    • February 2019
    • China

    “Shopping cannot strongly motivate consumers to visit an outbound destination. Travel service providers can leverage cultural discovery, local experience, food and amusement parks to attract Chinese consumers.”
    – Saskia Zhao, Research Analyst

    This report will cover the following ...

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  5. Long-haul vs Short-haul Holidays - China - September 2017

    • Consumer Report
    • September 2017
    • China

    “While growth rates of both long- and short-haul holiday markets are slowing down, consumers see their holiday goals more clearly with a preference for sightseeing and relaxation, thanks to the greater volume of holiday information they can acquire. Common travel products and ...

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  6. Outbound Travel - China - December 2016

    • Consumer Report
    • December 2016
    • China

    “Chinese outbound travellers are becoming more demanding than ever before. The most popular outbound travel themes are romantic getaways and family trips. Consumers take their travel inspiration from a variety of sources including films and books, meaning marketers can also ...

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  7. Airlines - China - September 2015

    • Consumer Report
    • September 2015
    • China

    “Chinese consumers place great importance on efficiency when taking flights. They are most likely to pick an airline based on on-time rate, number of connecting flights and the convenience of transportation from the airport/terminal in addition to price and flight time. ...

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  8. Marketing to Chinese Tourists - China - May 2015

    • Consumer Report
    • May 2015
    • China

    “According to Mintel’s Chinese Spending Habits – China, April 2015 report, holidays account for 11% of total consumer expenditure, which is the third most important spending after housing and finance and in-home food. This shows the importance of holidays to Chinese consumers.

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8 Item(s)