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Holidays and Travel Market Research

Mintel’s holidays and travel market research reports provide a comprehensive and extensive overview of the marketplace including information on the holidays and travel market size and holidays and travel market share.


Mintel’s holidays and travel industry reports can help you gain further insight into the holidays and travel market trends and gain valuable holidays and travel consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute holidays and travel industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Cruises - China - April 2019

    “Although the cruise market is currently in a transitional period, there is potential for market growth in the long term. It is important for companies to focus on service quality, differentiating activities and forming strong partnerships with travel agencies to achieve sustainable growth. ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    April 2019
    China
  2. Marketing to Chinese Tourists - China - February 2019

    “Shopping cannot strongly motivate consumers to visit an outbound destination. Travel service providers can leverage cultural discovery, local experience, food and amusement parks to attract Chinese consumers.”
    – Saskia Zhao, Research Analyst

    This report will cover the following areas:

    • What do ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    February 2019
    China
  3. Outbound Travel - China - December 2016

    “Chinese outbound travellers are becoming more demanding than ever before. The most popular outbound travel themes are romantic getaways and family trips. Consumers take their travel inspiration from a variety of sources including films and books, meaning marketers can also leverage various ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    December 2016
    China
  4. Japan Outbound - September 2016

    “A shift from long-haul to short-haul tourism has helped many tourists fulfil their desires to travel abroad, particularly those in lower-income groups. Asian markets have proved more popular in recent years as travellers have cut back on expenditure and looked for cheaper travel options.”
    - ...

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    £295.00 (Excl.Tax)
    Consumer Report
    September 2016
    Japan
  5. Australia and New Zealand Outbound - June 2016

    This report looks at the following areas:

    • Which countries are Australian and New Zealand travellers visiting?
    • How important is each country to the other as an outbound travel destination?
    • What impact is the increased volume of inbound tourism having on the outbound destination choices of Australians ...

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    £295.00 (Excl.Tax)
    Consumer Report
    June 2016
    Australia
  6. Malaysia Outbound - November 2015

    “Malaysian outbound travellers are value-seekers; they are always on the lookout for deals. They do not travel as extensively as their richer Singaporean neighbours, but this is a market with a lot of room for growth. Malaysia is being steered to become a high-income economy, and the number of ...

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    £295.00 (Excl.Tax)
    Consumer Report
    November 2015
    Malaysia
  7. Marketing to Chinese Tourists - China - May 2015

    “According to Mintel’s Chinese Spending Habits – China, April 2015 report, holidays account for 11% of total consumer expenditure, which is the third most important spending after housing and finance and in-home food. This shows the importance of holidays to Chinese consumers.

    Chinese are both ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2015
    China
  8. China Outbound - May 2015

    “The Chinese outbound market is anticipated to continue to flourish despite the current slowdown in the Chinese economy. In fact the market is expected to double in size to 200 million by 2020, with North Asian destinations, including Japan and South Korea as well as Europe and the US, being the ...

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    £295.00 (Excl.Tax)
    Consumer Report
    May 2015
    China
  9. South Korea Outbound - April 2015

    “The maturity of South Korea’s outbound market is a reflection of the republic’s advanced economy and the high level of per-capita income enjoyed by citizens. A large proportion of South Koreans are highly educated, fuelling aspirations to travel further afield and experience new cultures. ...

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    £295.00 (Excl.Tax)
    Consumer Report
    April 2015
    South Korea
  10. Thailand Outbound - November 2014

    “Thailand’s outbound market is markedly smaller than that of its more developed neighbours such as Malaysia and Singapore. Nonetheless, it is gradually becoming an important market for various tourist destinations, as the number of middle- and upper-class Thais continues to grow. The political and ...

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    £295.00 (Excl.Tax)
    Consumer Report
    November 2014
    Thailand
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