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Holidays and Travel Market Research

Mintel's holidays and travel market research reports keep you flying high in an industry that's always moving on. From hotels to car hire, for business or pleasure, our research and analysis gives you detailed data on every market segment and unrivalled insight into the future of holidays, travel and tourism. It's five-star service. It's first-class thinking.

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9 Item(s)
  1. Outdoor Activities - Ireland - July 2019

    • Consumer Report
    • July 2019
    • Ireland

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier ...

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  2. Events Tourism - Ireland - July 2018

    • Consumer Report
    • July 2018
    • Ireland

    “The events market in Ireland has experienced significant growth in recent years which is projected to continue but with safety concerns and secondary ticketing sites driving up ticket prices, event organisers are under more pressure to deliver on the ‘experience’ factor.”
    – ...

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  3. Events Tourism - Ireland - August 2016

    • Consumer Report
    • August 2016
    • Ireland

    “While the RoI events and tourism sector has been doing well during 2014-15, within NI lower economic recovery has somewhat stalled growth in the events and festivals market. With the fallout of Brexit likely to further dampen NI consumer confidence, it could see less spend ...

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  4. Golf Tourism - Ireland - January 2015

    • Consumer Report
    • January 2015
    • Ireland

    “With golf club memberships in decline and participation in golf low across Ireland – particularly in RoI – the sport will have to do more to adapt to lifestyles of modern consumers and offer less expensive and time-consuming ways to participate in the game. This will ensure ...

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  5. Events Tourism - Ireland - August 2014

    • Consumer Report
    • August 2014
    • Ireland

    “Events targeted at family and kids are the most popular types of events in Ireland, this indicates that children are a key motivating factor in making the decision of what events to visit. As such, event organisers and promoters should look to include child-friendly activities ...

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  6. Culture and Heritage Tourism - Ireland - January 2014

    • Consumer Report
    • January 2014
    • Ireland

    “As an increasing number of Irish and overseas visitors use smartphones and tablets, culture and heritage sites in NI and RoI that integrate augmented reality smartphone apps that enable consumers to experience the sights and sounds of events from the past, could help to ...

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  7. Short Breaks - Ireland - October 2013

    • Consumer Report
    • October 2013
    • Ireland

    “With the situation of high oil prices and low wage growth likely to continue and result in higher prices, companies operating in this sector will need to consider how they provide value for money and communicate this effectively through the appropriate channels to increase the ...

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  8. Arts, Festivals and Concerts - Ireland - July 2013

    • Consumer Report
    • July 2013
    • Ireland

    “The expense of tickets is a major barrier to the arts, festivals and concerts sector of the Irish market, but despite the economic struggles of Irish consumers, there remains a strong thirst for a variety of different festivals and events. However opportunities still exist to ...

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  9. Adventure and Outdoor Tourism - Ireland - May 2012

    • Consumer Report
    • May 2012
    • Ireland

    In both 2009 and 2010, Ireland has been ranked in the Adventure Travel Trade Association’s Adventure Tourism Development Index as one of the top ten developed countries in the world with the potential to become a major adventure tourism destination. The natural environment of ...

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9 Item(s)