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Holidays and Travel Market Research

Mintel’s holidays and travel market research reports provide a comprehensive and extensive overview of the marketplace including information on the holidays and travel market size and holidays and travel market share.


Mintel’s holidays and travel industry reports can help you gain further insight into the holidays and travel market trends and gain valuable holidays and travel consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute holidays and travel industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Domestic vs Overseas Tourism - Ireland - November 2014

    “After a challenging period of economic downturn both at home and abroad, there is much to suggest that the Irish tourism sector – both in NI and RoI – has emerged stronger and leaner, and is well placed to exploit and benefit from the expected growth in global tourism activity.”

    – Brian O’Connor, ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    November 2014
    Ireland
  2. Accommodation - Ireland - September 2014

    “With consumer confidence in Ireland high, this could result in consumers increasing their leisure spending and taking more overnight trips across the island. As such, proactively promoting the unique aspects of their services can help accommodation providers to stand out from rivals and increase ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2014
    Ireland
  3. Events Tourism - Ireland - August 2014

    “Events targeted at family and kids are the most popular types of events in Ireland, this indicates that children are a key motivating factor in making the decision of what events to visit. As such, event organisers and promoters should look to include child-friendly activities as part of their ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    August 2014
    Ireland
  4. Technology and Irish Tourism - Ireland - July 2014

    “With internet-enabled mobile devices playing an increasingly prominent role in how consumers experience holidays, Irish tourism companies should look to make greater use of these devices’ GPS capability. This could help to generate awareness of Ireland’s less well-known sites and encourage ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    July 2014
    Ireland
  5. Culture and Heritage Tourism - Ireland - January 2014

    “As an increasing number of Irish and overseas visitors use smartphones and tablets, culture and heritage sites in NI and RoI that integrate augmented reality smartphone apps that enable consumers to experience the sights and sounds of events from the past, could help to enhance the ‘edutainment’ ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    January 2014
    Ireland