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Holidays and Travel Market Research

Mintel’s holidays and travel market research reports provide a comprehensive and extensive overview of the marketplace including information on the holidays and travel market size and holidays and travel market share.


Mintel’s holidays and travel industry reports can help you gain further insight into the holidays and travel market trends and gain valuable holidays and travel consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute holidays and travel industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Themed Travelling - China - August 2019

    “With consumers motivated by personal hobbies to try themed travel, customisation is part of the ‘DNA’ of this product. This means well-design themed travel can serve as an ingredient for customised travel on one hand, but it is difficult for themed travel to enjoy economy of scale on the other ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2019
    China
  2. Cruises - China - April 2019

    “Although the cruise market is currently in a transitional period, there is potential for market growth in the long term. It is important for companies to focus on service quality, differentiating activities and forming strong partnerships with travel agencies to achieve sustainable growth. ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    April 2019
    China
  3. Marketing to Chinese Tourists - China - February 2019

    “Shopping cannot strongly motivate consumers to visit an outbound destination. Travel service providers can leverage cultural discovery, local experience, food and amusement parks to attract Chinese consumers.”
    – Saskia Zhao, Research Analyst

    This report will cover the following areas:

    • What do ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    February 2019
    China
  4. Long-haul vs Short-haul Holidays - China - September 2017

    “While growth rates of both long- and short-haul holiday markets are slowing down, consumers see their holiday goals more clearly with a preference for sightseeing and relaxation, thanks to the greater volume of holiday information they can acquire. Common travel products and services are not ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2017
    China
  5. Outbound Travel - China - December 2016

    “Chinese outbound travellers are becoming more demanding than ever before. The most popular outbound travel themes are romantic getaways and family trips. Consumers take their travel inspiration from a variety of sources including films and books, meaning marketers can also leverage various ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    December 2016
    China
  6. Japan Outbound - September 2016

    “A shift from long-haul to short-haul tourism has helped many tourists fulfil their desires to travel abroad, particularly those in lower-income groups. Asian markets have proved more popular in recent years as travellers have cut back on expenditure and looked for cheaper travel options.”
    - ...

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    £295.00 (Excl.Tax)
    Consumer Report
    September 2016
    Japan
  7. Railways in India - September 2016

    “Railways, perhaps along with post offices, are the only two institutions in India with a deep network which, if tapped judiciously, can create substantial improvements in the hinterland. Railways were always considered only as a mode of transport in our country. We want to see railways as the ...

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    £295.00 (Excl.Tax)
    Consumer Report
    September 2016
    India
  8. Australia and New Zealand Outbound - June 2016

    This report looks at the following areas:

    • Which countries are Australian and New Zealand travellers visiting?
    • How important is each country to the other as an outbound travel destination?
    • What impact is the increased volume of inbound tourism having on the outbound destination choices of Australians ...

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    £295.00 (Excl.Tax)
    Consumer Report
    June 2016
    Australia
  9. Airlines - China - September 2015

    “Chinese consumers place great importance on efficiency when taking flights. They are most likely to pick an airline based on on-time rate, number of connecting flights and the convenience of transportation from the airport/terminal in addition to price and flight time. Furthermore, Chinese ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2015
    China
  10. Marketing to Chinese Tourists - China - May 2015

    “According to Mintel’s Chinese Spending Habits – China, April 2015 report, holidays account for 11% of total consumer expenditure, which is the third most important spending after housing and finance and in-home food. This shows the importance of holidays to Chinese consumers.

    Chinese are both ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    May 2015
    China
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