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Holidays and Travel Market Research

Mintel’s holidays and travel market research reports provide a comprehensive and extensive overview of the marketplace including information on the holidays and travel market size and holidays and travel market share.


Mintel’s holidays and travel industry reports can help you gain further insight into the holidays and travel market trends and gain valuable holidays and travel consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute holidays and travel industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Domestic vs. Overseas Tourism - Ireland - December 2017

    “Despite economic and political uncertainty and volatility following the Brexit vote, the tourism industry continues to grow in NI and RoI alike as the destinations note an increase in visitor arrivals and tourist expenditure. Personalisation and freedom of choice are highly valued by Irish ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    December 2017
    Ireland
  2. Domestic vs Overseas Tourism - Ireland - November 2015

    “Authenticity and discovery are important to Irish consumers when taking a short break or holiday. As such, promoting the various cuisines that are unique to the different Irish regions, through initiatives such as the upcoming 2016 Year of Food in NI, and providing opportunities to venture off ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    November 2015
    Ireland
  3. Spectator Sports - Ireland - November 2013

    “With tickets for spectator sports perceived to be overpriced, Irish consumers appear to be opting to watch live sports on TV instead of attending the event. Going forward, internet-enabled smart TVs will increase the threat to in-stadium attendance as they will facilitate live streaming of sports ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    November 2013
    Ireland
  4. Short Breaks - Ireland - October 2013

    “With the situation of high oil prices and low wage growth likely to continue and result in higher prices, companies operating in this sector will need to consider how they provide value for money and communicate this effectively through the appropriate channels to increase the number of domestic ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    October 2013
    Ireland
  5. Domestic vs Overseas Tourism - Ireland - January 2013

    “The fragile economic environment presents a significant challenge to the tourism industry in Ireland, and as such, companies operating in this sector will need to clearly demonstrate value for money to encourage financially cautious domestic and overseas visitors to spend.”

    – James Wilson, ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    January 2013
    Ireland
  6. Sightseeing - Ireland - October 2012

    A key component of many visits to Ireland, sightseeing is a growth segment with the NI and RoI tourism industry. A strong offering of historic visitor attractions and natural beauty are the main draws for Irish visitors.

    Moving forward, Ireland faces strong competition from numerous overseas ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    October 2012
    Ireland
  7. Adventure and Outdoor Tourism - Ireland - May 2012

    In both 2009 and 2010, Ireland has been ranked in the Adventure Travel Trade Association’s Adventure Tourism Development Index as one of the top ten developed countries in the world with the potential to become a major adventure tourism destination. The natural environment of Ireland is suitable ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    May 2012
    Ireland
  8. Domestic vs Overseas Tourism - Ireland - January 2012

    With money being tighter than ever for Irish consumers, the decision to take a holiday is not made lightly. Consumers are more likely to be scaling back the amount of trips they take per year, while also being more inclined to consider a domestic break, as opposed to travelling abroad for a holiday.

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    January 2012
    Ireland
  9. Short Breaks - Ireland - November 2011

    The drive for value for money has had an impact on the way that Irish consumers take holidays. No longer can the average consumer afford to take multiple short breaks each year; an increasing proportion of Irish consumers now tend to take one longer trip abroad, whilst short breaks taken within ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    November 2011
    Ireland
  10. Eco and Ethical Tourism - Ireland - October 2010

    Concern with the environment and ethics is constantly growing. Over the past few years, Irish consumers have adapted their lifestyles and purchasing habits to reflect their new found interest in issues such as fair trade, food miles etc.

    One area showing particular growth in this trend is tourism, ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    October 2010
    Ireland
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