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Holidays and Travel Market Research

Mintel’s holidays and travel market research reports provide a comprehensive and extensive overview of the marketplace including information on the holidays and travel market size and holidays and travel market share.


Mintel’s holidays and travel industry reports can help you gain further insight into the holidays and travel market trends and gain valuable holidays and travel consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute holidays and travel industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Cruises - China - April 2019

    “Although the cruise market is currently in a transitional period, there is potential for market growth in the long term. It is important for companies to focus on service quality, differentiating activities and forming strong partnerships with travel agencies to achieve sustainable growth. ...

    Read More
    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2019
    China
  2. Marketing to Chinese Tourists - China - February 2019

    “Shopping cannot strongly motivate consumers to visit an outbound destination. Travel service providers can leverage cultural discovery, local experience, food and amusement parks to attract Chinese consumers.”
    – Saskia Zhao, Research Analyst

    This report will cover the following areas:

    • What do ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2019
    China
  3. Frequent Travel Programs - US - July 2018

    "A strong economy encourages people to spend on travel. With many tools available to help consumers find the lowest prices, travel providers lean on their loyalty programs to build crucial brand loyalty. These programs must innovate in order to maximize their effectiveness in the face of changing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  4. Events Tourism - Ireland - July 2018

    “The events market in Ireland has experienced significant growth in recent years which is projected to continue but with safety concerns and secondary ticketing sites driving up ticket prices, event organisers are under more pressure to deliver on the ‘experience’ factor.”
    – Brian O'Connor, Senior ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    July 2018
    Ireland
  5. Outdoor Vacation Activities - US - May 2018

    "As travelers put greater emphasis on experiences over destination, vacations that include outdoor activities can provide an escape from daily life. Leisurely outdoor activities appeal to a broader group of vacationers, but active outdoor activities tend to attract a more dedicated group of ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    US
  6. Theme Park Vacations - US - April 2018

    "Driven by an excited core audience willing to pay for admissions prices and beyond, theme parks are expected to grow significantly in the coming years. Still, theme park vacations face stiff competition from other vacation types. Theme parks can work to differentiate themselves by focusing on ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    US
  7. Special Interest Holidays - UK - March 2018

    “Despite uncertain economic times in the UK there are plenty of opportunities for smaller specialist agents to leverage their expertise in niche markets. More than half of the UK adult population say they are interested in a dedicated special interest holiday. Younger people are looking for ways ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    March 2018
    UK
  8. Family Vacations - US - February 2018

    "For parents with kids under 18 in the household, family vacations offer an opportunity for quality time, relaxation, and even some adventure. Visiting family and friends is the most popular type of trip, indicating that the destination may already be dictated for family vacations. Even so, travel ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  9. Domestic vs. Overseas Tourism - Ireland - December 2017

    “Despite economic and political uncertainty and volatility following the Brexit vote, the tourism industry continues to grow in NI and RoI alike as the destinations note an increase in visitor arrivals and tourist expenditure. Personalisation and freedom of choice are highly valued by Irish ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    December 2017
    Ireland
  10. Long-haul vs Short-haul Holidays - China - September 2017

    “While growth rates of both long- and short-haul holiday markets are slowing down, consumers see their holiday goals more clearly with a preference for sightseeing and relaxation, thanks to the greater volume of holiday information they can acquire. Common travel products and services are not ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2017
    China
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