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Holidays and Travel Market Research

Mintel’s holidays and travel market research reports provide a comprehensive and extensive overview of the marketplace including information on the holidays and travel market size and holidays and travel market share.


Mintel’s holidays and travel industry reports can help you gain further insight into the holidays and travel market trends and gain valuable holidays and travel consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute holidays and travel industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Airports/Air Travel Experiences - Ireland - October 2018

    “The majority of Irish consumers would like to see a greater variety of dining options within airport terminals. Airport operators should therefore continue investing in developing their catering proposition and look to more unique food and drink concepts to create a unique experience, increase ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    October 2018
    Ireland
  2. Events Tourism - Ireland - July 2018

    “The events market in Ireland has experienced significant growth in recent years which is projected to continue but with safety concerns and secondary ticketing sites driving up ticket prices, event organisers are under more pressure to deliver on the ‘experience’ factor.”
    – Brian O'Connor, Senior ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    July 2018
    Ireland
  3. Domestic vs. Overseas Tourism - Ireland - December 2017

    “Despite economic and political uncertainty and volatility following the Brexit vote, the tourism industry continues to grow in NI and RoI alike as the destinations note an increase in visitor arrivals and tourist expenditure. Personalisation and freedom of choice are highly valued by Irish ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    December 2017
    Ireland
  4. Events Tourism - Ireland - August 2016

    “While the RoI events and tourism sector has been doing well during 2014-15, within NI lower economic recovery has somewhat stalled growth in the events and festivals market. With the fallout of Brexit likely to further dampen NI consumer confidence, it could see less spend overall on events.”
    – ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    August 2016
    Ireland
  5. Technology and Irish Tourism - Ireland - July 2016

    “The popularity of customer review websites highlights the emphasis consumers are placing on peer feedback and recommendations. Usage of customer review websites is highest among affluent consumers and highlights how platforms such as TripAdvisor can be an important tool for reaching ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    July 2016
    Ireland
  6. Hotels - Ireland - January 2016

    “Moving forward into 2016 the hotel sector in both NI and RoI will likely see its average hotel occupancy levels increase as consumer confidence helps to drive more visitors to the island – while the impact of the marriage equality legislation introduced to RoI in 2015 will help to attract more ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    January 2016
    Ireland
  7. Domestic vs Overseas Tourism - Ireland - November 2015

    “Authenticity and discovery are important to Irish consumers when taking a short break or holiday. As such, promoting the various cuisines that are unique to the different Irish regions, through initiatives such as the upcoming 2016 Year of Food in NI, and providing opportunities to venture off ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    November 2015
    Ireland
  8. Camping and Caravanning - Ireland - September 2015

    Ireland experienced an unseasonable and heavy rainfall-filled summer in 2015, which is likely to have had a detrimental effect on the number of Irish consumers camping or caravanning. Given that camping is a more weather-sensitive activity than other holiday types, poor weather conditions during ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    September 2015
    Ireland
  9. Events Tourism - Ireland - August 2015

    “Past events in Ireland have proved beneficial for the events tourism market, with the 2015 Tall Ships held in Belfast – the largest event in NI in 2015 – attracting more than 500,000 visitors, benefiting local businesses as well as the events market. Looking ahead, the Irish events market is ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    August 2015
    Ireland
  10. Technology and Irish Tourism - Ireland - July 2015

    “Online sources are the preferred method for booking a holiday or short break in Ireland. Consumers in NI show greater usage of third party websites, such as Expedia, while RoI consumers prefer to book directly with service providers. As such, Irish tourism companies should look to adopt a region ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    July 2015
    Ireland
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