Holidays and Travel

Holidays and Travel Market Research

Mintel’s Holidays and Travel market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Holidays and Travel industry.

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    Brands will do well to remove single supplement fees to ensure solo travellers are not put off by higher prices for solo travellers. Some 16% cite this as a barrier to solo travel, rising to 29% of those who describe their financial situation as 'struggling'. Brands can also consider providing..."
    This report looks at the following areas:How can younger people be grouped into different typologies for travel marketing?What do younger people's travel budgets look like?How do younger travellers' domestic and outbound travel over the past year and plans for the coming year's destinations differ by typology?What travel information channels did..."
    Despite encouraging signs of falling inflation and rising consumer confidence, people are still overwhelmingly likely to say the cost of living crisis is still a problem. While holidays remain a priority, many travellers want to cut costs. Spending more time searching for good deals is their main strategy to save..."
    98% of adults in the US use social media, translating to about 240 million users in the US, consumers spend almost four and a half hours on their phones per day, on average. That's a lot of screen time, and an opportunity for social advertising, especially to the "
    This report looks at the following areas:Exploring the impact of increasing holiday prices and their influence on consumer behaviour and financial planning.Investigation into the effects of the rising cost of living on the recovery of the Irish travel market.Examination of current trends in Irish holiday bookings and future intentions.Analysis of..."
    Despite rising costs, camping remains an affordable holiday option. However, most potential campers seek additional amenities to enhance their experience. Notably, 85% of potential campers are interested in private bathrooms, 80% in unique accommodations and 79% in wellness facilities. The demand for additional offers ties in..."
    Airport passenger numbers experienced a notable resurgence in both 2022 and 2023, signaling a recovery phase post-pandemic. Yet, this positive trend is threatened by persistent challenges, including staffing shortages, cancellations, and escalating fuel expenses. These factors collectively pose a risk to the stability and growth of the airline industry during..."

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    75% of Brits are planning to take a holiday in the summer season, an increase of 4 percentage points on the same period the previous year. In fact, the number of people booking a holiday reached a record high at the start of 2024, since Mintel started tracking this data..."
    As the cost of living crisis eases, the holiday market volume is expected to reach new heights. The ageing population, who tend to be more affluent, will bode well for the sector. However, older travellers will need more encouragement to buy into the sustainable tourism market. Brands focusing on offering..."
    Consumer confidence is much stronger than one year ago, which has had a positive impact on holidaying intentions. Package holidays are expected to grow at a slightly faster pace than independently booked holidays. The ease with which these holidays can be arranged is an increasingly important reason for choosing this..."
    Travelers are back to booking trips closer to vacation time. Booking platforms must provide the most convenient, personalized and seamless experience that they can. Mike Gallinari, Senior Travel & Leisure Analyst ..."
    Cost of living pressures have shifted consumers priorities when choosing where to stay, with hotels facing stiffer competition from other providersBrian O'Connor, Category Director - Irish Reports ..."

    Understand the trends that impact the Travel Industry