Holiday Booking

Holiday Booking Market Research

Mintel’s Holiday Booking market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Holiday Booking industry.

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    This report looks at the following areas:Exploring the impact of increasing holiday prices and their influence on consumer behaviour and financial planning.Investigation into the effects of the rising cost of living on the recovery of the Irish travel market.Examination of current trends in Irish holiday bookings and future intentions.Analysis of..."
    Travelers are back to booking trips closer to vacation time. Booking platforms must provide the most convenient, personalized and seamless experience that they can. Mike Gallinari, Senior Travel & Leisure Analyst ..."
    “While most holidaymakers were already price-sensitive before inflation soared, many are now adapting their booking behaviour to combat rising prices, with travel comparison websites a popular tool for travellers to limit costs. Brands that are most successful at building customer loyalty and limiting passing on higher costs to customers will..."
    “Americans are even more keen to travel in 2023 than they were last year, but their planning decisions are being guided by anxiety at least as much as they are by excitement. Travel planners are putting great pressure not only on themselves but also on travel providers, of whom planners..."
    Financial uncertainty largely elicits bookings at short notice. Travel brands can entice early bookings via flexible booking options and promote cheaper alternatives to travel (eg camping). Silvia Hondt, Research Analyst - Travel & Leisure ..."
    "Over the past year, several brands have used AI-powered technology to make their search technology more flexible and their content more personalised. Since ease of booking has a major impact on consumers’ decisions, these brands will be more likely to have higher conversion rates. The next stage will see more..."
    “As the UK moves out of the turbulent last few years, the population is starting to travel more once again. Although flexible working practices are likely to see commuter footfall remain below pre-pandemic levels, consumers are ready for a holiday. This is good news for the sector, but rising costs,..."
    “Travel is recovering, and with it, the booking industry. In fact, some trends present pre-pandemic were undeterred by the pandemic, as booking windows remain short and mobile platforms are ascendant. However, other factors – such as guarantees about health and safety and ease of rescheduling/getting a refund – drove consumers..."
    “In 2022, there will be fewer consumer-driven barriers to travel. That is to say, Americans really, really want to take vacations again, and their limitations on doing so mostly lie in the areas of market factors and regulatory limitations. Travel providers can present themselves as allies to consumers by giving..."
    “The low volume of bookings in the past year has given companies the chance to redesign the customer experience with improved flexibility, efficiency and relevancy in order to better appeal to customers’ individual needs and wants. COVID-19 also increased the pressure on brands to diversify revenue streams, with many looking..."
    “After a long year-plus slog, there are finally strong signs that travel is recovering from the shock of COVID-19. Travel planners are beginning to prioritize pandemic issues less and think about venturing out again. Travel providers can help them in the planning stage by making the process enjoyable, providing relevant,..."
    "With travel continuing to be popular, the travel arrangement and reservations industry hit nearly $56 billion in revenue in 2019. Travel is an important component of leisure spending and is forecast for further growth; however, aggregators that facilitate search and booking are seeing a lot of competition from direct providers..."