0
Household

Household Market Research

Mintel’s Household market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Household industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Industry

Popular Markets

All Markets

Demographics

Report Type

Year

Subscribe to Mintel Spotlight

Spotlight gives you free access to invaluable market research insights, informative articles, podcasts, and personalised content for your industry.

Subscribe

A Year of Innovation in Aircare 2026

A Year of InnovationAircareGlobal
As consumer expectations evolve, brands have opportunities to redefine naturalness, fragrance and functionality, without losing sight of core needs. Luke Santos, Household Care Analyst ..."

£ 2,195 excl. Tax

Find out more

US Household Care Habits of Pet Owners: 2026

Market Intelligence ReportsPetsUS
Pet ownership is becoming a more influential force in household care, shaping not only what consumers clean but how they evaluate the products used throughout the home. With..."

£ 3,695 excl. Tax

Find out more

Patent Insights: Next-generation Laundry Care

Patent InsightsLaundry and Fabric CareGlobal
Patents focus on targeted enzymes, multi-benefit products and technologies that reduce water and energy consumption. Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty & Personal Care ..."

£ 2,195 excl. Tax

Find out more

A Year of Innovation in Fabric Care 2026

A Year of InnovationLaundry and Fabric CareGlobal
As lifestyles become more diverse, brands need to cater to a wider range of usage occasions through quick-use solutions and enhanced odour-neutralising performance. Yasemin Holtemayer, Senior Research Analyst..."

£ 2,195 excl. Tax

Find out more

Germany Dishwashing Products Market Report 2026

Market Intelligence ReportsDishwashing ProductsGermany
A notable 58% of German dishwasher users report rewashing dishes, signalling persistent performance gaps in a mature category. While post-inflation price normalisation has eased pressure, cost-consciousness remains, with..."

£ 2,195 excl. Tax

Find out more

China Fabric Care Market Report 2026

Market Intelligence ReportsLaundry and Fabric CareChina
Product sophistication, effective channel execution and fragrance experience together are driving the category towards premiumisation. Zoey Song, Senior Analyst, China Insights Market Definitions Laundry and fabric care products include: laundry detergents,..."

£ 3,695 excl. Tax

Find out more

China Fabric Care – Market Dynamics 2026

Market DynamicsLaundry and Fabric Care
Product sophistication, effective channel execution and fragrance experience together are driving the category towards premiumisation. Zoey Song, Senior Analyst, China Insights ..."

£ 495 excl. Tax

Find out more

UK Household Cleaning Equipment Market Report 2026

Market Intelligence ReportsHouseholdUK
Over half of household cleaning equipment users use the same cleaning equipment across multiple cleaning tasks, despite 68% being interested in equipment designed for specific jobs. This highlights..."

£ 2,195 excl. Tax

Find out more

US Hispanic Consumers: Shopping for Household Products 2026

Market Intelligence ReportsHouseholdUS
Cleaning is shifting from an obligation and keeping up appearances for others to being more self-driven, and Hispanic consumers are high users with strong potential for household products. Hispanic..."

£ 3,695 excl. Tax

Find out more

US Aircare (Home Fragrance) Market Report 2026

Market DynamicsAircare
The US aircare market is valued at $8.6 billion in 2026, with growth of 2% year-over-year and forecast to reach $9.28 billion by 2031. Despite this steady outlook,..."

£ 3,695 excl. Tax

Find out more

US Aircare – Market Dynamics 2026

Market DynamicsAircare
Aircare is being reshaped as consumers question its role, pushing brands beyond scent alone to prove air quality, safety, and everyday relevance. Lindsay Davenport, Analyst - Household Care ..."

£ 495 excl. Tax

Find out more

Fabric Care – Market Dynamics

Market DynamicsLaundry and Fabric Care
Mintel’s Fabric Care Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

£ 495 excl. Tax

Find out more
Loading...