Household

Household and Home Market Research

Mintel’s Household and Home market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Household and Homeware industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    While 60% of German consumers agree that single-use cleaning products are bad for the environment, 47% struggle to tell which products are actually sustainable. This confusion is likely caused by the lack of standardised sustainability claims, and brands should therefore..."
    The US home laundry market is navigating a complex terrain of fluctuating sales projections and a discernible shift in consumer behavior, particularly among younger demographics. Anticipated to face a short-term sales decline of 9% in 2024 before rebounding to a promising 5.1% growth rate from 2023-28, the market's vitality hinges..."
    In recent years the importance of home has become amplified, incentivizing greater investment in the category. By contrast, the current cost of living crisis accelerated the focus on value while a stalling housing market pulled a significant purchase driver from the sector, ultimately dampening demand for home goods in the..."
    Flooring market growth is tepid, owing in part to a slow housing market and a consumer base that’s still reeling from high inflation. Despite a robust labor market, consumers are scrutinizing large home improvement expenditures. Extended periods of economizing behavior, such as we've seen over the past three years, are..."
    Dishwashing brands can engage consumers in diverse ways. Meet performance expectations and drive spend via unique scents, and more granular eco and health claims.Emilia Tognacchini, Principal Analyst, Household Care and Brands ..."
    Home ownership empowers multicultural consumers in home improvement. Housing market flux shapes their priorities and DIY prevails despite the allure of hired help.Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    The category continues to struggle in the current climate, but the necessity nature of many appliances has somewhat cushioned the decline. Sam Nguyen, Retail Analyst ..."
    Despite the category's discretionary nature, seasonal changes and the emotional benefits outdoor spaces can provide are avenues to drive engagement, and sales. Marisa Ortega, Retail & eCommerce Analyst ..."

     4,400 (Excl.Tax)

    The rigid demand for air fresheners is stable, and scented air care products can capitalise on Chinese aesthetics and the DIY trend to attract consumers.Tina He, Analyst, China Insights ..."

     4,400 (Excl.Tax)

    The pest control category remains stable with a need for innovation. Brands must focus on education and effectiveness to raise demand for preventative products. Lindsay Cameron, Analyst - Health & Wellness ..."
    Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value.Meghan Ross, Senior Research Analyst - Home & Beauty ..."
    Pets’ health is a priority; owners invest in holistic care that provides physical and mental health as well as comfort.Laura Menegon, Analyst Food & Drink, LATAM ..."