Household

Household Market Research

Mintel’s Household market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Household industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Pest Control Market Report 2026

    The US pest control market is set for steady growth, with total retail sales projected to reach nearly $19.8 billion by 2030. This reflects the increasing integration of..."

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    The Future of Household Cleaners 2026

    The future of cleaning is moving towards low-effort routines, health-conscious products and aesthetically pleasing solutions. In the long run, automation is set to redefine household cleaning. Amanda Caridad, Global..."

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    Germany Format and Ingredient Trends in Household Care: 2026

    Germany's household care market is under sustained cost pressure, reshaping how consumers assess value. Despite inflation, 72% of Germans plan to maintain current spend, reinforcing the category's essential..."

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    UK Kitchen Cleaning Habits Consumer Report 2026

    Kitchen cleaning habits are shaped by cost pressures and a preference for simplicity. With 75% of UK adults responsible for kitchen cleaning having used multipurpose products, value and..."

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    US Water Filtration Market Report 2026

    The US water-filtration market is seeing strong interest as health, wellness and sustainability motivations converge, even as economic pressures force many shoppers to be selective with spending. A..."

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    UK Bathroom Cleaning Habits Consumer Report 2026

    The pressures of the rising cost of living are reshaping household priorities. With 38% of UK adults responsible for bathroom cleaning saying low prices are the most important..."

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    Air Fresheners – Market Dynamics

    Mintel’s Air Fresheners Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

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    Germany Attitudes towards Household Care Packaging Report 2026

    German household‑care packaging is at a turning point: ongoing cost pressures are meeting a wave of new sustainability regulation. 85% of Germans still feel price increases, but 64%..."

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    US Household Routine Consumer Report 2026

    Americans are spending less time on leisure and more on core household tasks, which is reshaping cleaning expectations. With tighter schedules, consumers want products that make routines simpler..."

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    India Household Cleaning Market Report 2025

    This Report explores evolving innovation, value drivers and claims dynamics in India's household cleaning category. Floor cleaners now sit at the centre of household cleaning innovation in India. Together..."

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    Germany Shopping for Household Care Products Consumer Report 2026

    German household care shoppers balance cost and curiosity: even amid rising prices, half of in-store buyers still enjoy browsing for new products. This signals a willingness to experiment,..."

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    UK Sustainability in Household Care Report 2025

    Financial pressures continue to shape household care purchasing, with many consumers still feeling the effects of the cost‑of‑living crisis. Many are concerned about their financial situation in the..."

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