£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 – £ 4,495 (Excl.Tax)
£ 3,695 – £ 6,870 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
Aircare Market Research
Mintel’s Aircare market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Aircare industry.
Our reports can help you:
Related to: 'Aircare'
Aromatherapy claims appeal in the aircare category, while aesthetic product designs and natural formulations also garner strong consumer interest.
Luke Santos, Household Care Analyst
..."
Electric air purifiers have reshaped Thailand's aircare market. To stay competitive, brands must evolve from functional claims to lifestyle-focused positioning.
Chayapat Ratchatawipasanan, Associate Director, Beauty and Personal Care
..."
This report looks at the following areas:
Overview and segment performance of China's aircare market
Analysis of the competitive landscape and key players in the aircare market in..."
Inflation has hurt household penetration, but the emergence of new technologies and innovative marketing suggests that aircare products could become more essential.
Jamie Rosenberg, Associate Director, Global Household and..."
Consumer use of air care products is growing. Demand for lower cost sprays/aerosols is especially strong, with usage up 7pp between 2022 and 2024. Despite this, the recent..."
Growth is flat, dragged down by the consumers' economizing behavior in this highly discretionary category. Of particular concern is the candle sector, which accounts for 57.4% of 2023..."
Innnovation is appealing to aircare consumers who prioritise affordability and sustainability. Aromatherapy and 'clean'/natural formulas are also valued.
Luke Santos, Household Care and Brand Analyst
..."
The aircare category enjoys high penetration in India, with less than two in ten consumers (12%) claiming to have not used any aircare..."
The rigid demand for air fresheners is stable, and scented air care products can capitalise on Chinese aesthetics and the DIY trend to attract consumers.
Tina He, Analyst,..."
Amid market turbulence, brands can drive air care sales through innovations that address sustainability, functional scents and concerns around indoor air pollution.
Nikita Shergill, Research Analyst
..."
Highlight air hygiene and safety claims in aircare products to serve consumers' need for safe and better air in the next normal.
Sirinar Puppachat, Beauty & Personal Care..."
Added features are crucial for engagement – position premium opportunities as an affordable luxury and subdue chemical concerns with safer compositions.
Luke Santos, Household Care and Brand Analyst
..."
