India Aircare Market Report 2025
The Indian aircare market is experiencing significant growth, driven by consumer interest in room-specific experiences and wellness-oriented products. With an increasing focus on convenience, brands are innovating to..."
UK Aircare Market Report 2025
The aircare market is showing promising signs of recovery, driven by increased usage, with 86% of UK adults using any aircare product, and..."
UK Aircare – Market Dynamics
Aircare brands must address consumers' demand for safe, natural and customised scents, balancing innovation with affordability to remain relevant. Amanda Caridad, Global Household Analyst
Market Definitions
For the purposes of..."
US Aircare Market Report 2025
Aircare sales growth is flat in 2025, but usage remains universal at 91% of adults, and the large and diverse category holds ample opportunity across all segments. A..."
US Aircare – Market Dynamics
Functional odor control is at the heart of the category, but a new generation of more frequent and diverse users are looking for more. Rebecca Watters, Associate Director,..."
The Future of Aircare 2025
Aircare can reframe its appeal from a discretionary item to an essential household staple, addressing consumers' increasing emphasis on health and wellness. Amanda Caridad, Global Household Analyst..."
A Year of Innovation in Aircare 2025
Aromatherapy claims appeal in the aircare category, while aesthetic product designs and natural formulations also garner strong consumer interest.
Luke Santos, Household Care Analyst
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Thailand Aircare Market Report 2025
Electric air purifiers have reshaped Thailand's aircare market. To stay competitive, brands must evolve from functional claims to lifestyle-focused positioning.
Chayapat Ratchatawipasanan, Associate Director, Beauty and Personal Care
..."
China Aircare Market Report 2025
This report looks at the following areas:
Overview and segment performance of China's aircare market
Analysis of the competitive landscape and key players in the aircare market in..."
China Aircare – Market Dynamics
Consumers' diverse usage habits and willingness to try emerging categories are expected to continue driving market development. Brands can explore growth potential through scenario-based design, emotional resonance and..."
The Future of Aircare 2024
Inflation has hurt household penetration, but the emergence of new technologies and innovative marketing suggests that aircare products could become more essential.
Jamie Rosenberg, Associate Director, Global Household and..."
UK Aircare Market Report 2024
Consumer use of air care products is growing. Demand for lower cost sprays/aerosols is especially strong, with usage up 7pp between 2022 and 2024. Despite this, the recent..."
