US Household Surface Cleaners Market Report 2025
The household surface cleaner market in the US, valued at $7.2 billion in 2025 with a forecasted 11% growth by 2029, presents opportunities despite flat overall sales. Private..."
China Shopping for Household Cleaning Products Consumer Report 2025
The demand for specialisation and convenience, along with enhanced health consciousness, is driving the value reconstruction of household cleaning products.
Zoey Song, Senior Analyst, China Insights
Market Definitions
This Report covers..."
Thailand Household Cleaners Market Report 2025
The household cleaning market in Thailand is evolving, with a strong emphasis on convenience, hygiene and sustainability. Consumers continue to prioritise antibacterial properties, while also valuing other benefits..."
Household Cleaners – Market Dynamics
Mintel’s Fabric Care Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."
Germany Toilet and Hard Surface Care Market Report 2025
Liquid toilet cleaner usage remains stable (52%) compared to 2023 after years of decline. However, emerging formats like cleaning sheets are challenging the..."
UK Toilet and Hard Surface Care Market Report 2025
The toilet and hard surface care category faces significant shifts, driven by the ongoing cost of living crisis and evolving consumer priorities. While price remains critical in purchase..."
A Year of Innovation in Household Cleaners 2025
Cleaning performance is key, but brands can add value by focusing on other motivators. Convenience, fragrance innovation and genuine eco pledges will appeal.
Luke Santos, Household Care Analyst
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The Future of Household Cleaners 2025
Consumers seek safe, sustainable, cost-effective cleaning products with clear claims. Focus on wellness, longevity and green innovation to stay ahead.
Rebecca Watters, Associate Director, Household & Health
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US Cleaning the House Consumer Report 2025
Despite stagnant consumer behaviors and financial constraints impacting spending, household care products' stability is grounded in its functional and essential nature. With consumers spending an average of 29..."
US Household Surface Cleaners Market Report 2024
The U.S. household surface cleaner (HSC) market is projected to reach $7.2 billion by 2024, fueled by increasing consumer demand for multipurpose and eco-friendly cleaning solutions. The market..."
China Shopping for Household Cleaning Products Consumer Report 2024
This report looks at the following areas:
This Report explores issues related to purchasing household cleaning products. Through research on changes in consumer purchase frequency, channel changes, shopping drivers,..."
US Online Product Discovery: Household Cleaning Consumer Report 2024
The incidence for online shopping is near total (96%), but more impressive is the frequency and voracity with which it occurs. In fact, 46% of consumers made more..."
