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Cleaning Products

Cleaning Products Market Research

Mintel’s Household Cleaners market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Cleaning Products industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Cleaning Products'

Related to: 'Cleaning Products'

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    Germany Toilet and Hard Surface Care Market Report 2026

    Market Intelligence ReportsCleaning ProductsGermany
    The German toilet and hard surface care market reached €1.43bn in 2025, underlining its status as a mature but essential category. Notably, 79% of Germans favour frequent, light..."

    £ 2,195 (Excl.Tax)

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    A Year of Innovation in Household Cleaners 2026

    A Year of InnovationCleaning ProductsGlobal
    Brands are innovating by finding alternatives for traditional natural formulations, modernising performance claims and meeting consumer demand for convenience.Luke Santos, Household Care Analyst ..."

    £ 2,195 (Excl.Tax)

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    Household Cleaners – Market Dynamics

    Market DynamicsCleaning Products
    Mintel’s Fabric Care Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

    £ 495 (Excl.Tax)

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    The Future of Household Cleaners 2026

    Future OfCleaning ProductsGlobal
    The future of cleaning is moving towards low-effort routines, health-conscious products and aesthetically pleasing solutions. In the long run, automation is set to redefine household cleaning. Amanda Caridad, Global..."

    £ 2,195 (Excl.Tax)

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    UK Kitchen Cleaning Habits Consumer Report 2026

    Market Intelligence ReportsCleaning ProductsConsumer HabitsUK
    Kitchen cleaning habits are shaped by cost pressures and a preference for simplicity. With 75% of UK adults responsible for kitchen cleaning having used multipurpose products, value and..."

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    UK Bathroom Cleaning Habits Consumer Report 2026

    Market Intelligence ReportsConsumer HabitsCleaning ProductsUK
    The pressures of the rising cost of living are reshaping household priorities. With 38% of UK adults responsible for bathroom cleaning saying low prices are the most important..."

    £ 2,195 (Excl.Tax)

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    India Household Cleaning Market Report 2025

    Market Intelligence ReportsCleaning ProductsIndia
    This Report explores evolving innovation, value drivers and claims dynamics in India's household cleaning category. Floor cleaners now sit at the centre of household cleaning innovation in India. Together..."

    £ 2,195 (Excl.Tax)

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    US Household Surface Cleaners Market Report 2025

    Market Intelligence ReportsCleaning ProductsUS
    The household surface cleaner market in the US, valued at $7.2 billion in 2025 with a forecasted 11% growth by 2029, presents opportunities despite flat overall sales. Private..."

    £ 3,695 (Excl.Tax)

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    US Household Surface Cleaners – Market Dynamics 2025

    Market DynamicsCleaning Products
    The surface cleaner market needs to pivot. Focus on wellness, eco-friendly and private label for profit, not just germ claims. Rebecca Watters, Associate Director, Household & Health Market Definitions For the..."

    £ 495 (Excl.Tax)

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    China Shopping for Household Cleaning Products Consumer Report 2025

    Market Intelligence ReportsRetailCleaning ProductsChina
    The demand for specialisation and convenience, along with enhanced health consciousness, is driving the value reconstruction of household cleaning products. Zoey Song, Senior Analyst, China Insights Market Definitions This Report covers..."

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    Thailand Household Cleaners Market Report 2025

    Market Intelligence ReportsCleaning ProductsThailand
    The household cleaning market in Thailand is evolving, with a strong emphasis on convenience, hygiene and sustainability. Consumers continue to prioritise antibacterial properties, while also valuing other benefits..."

    £ 2,195 (Excl.Tax)

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    Germany Toilet and Hard Surface Care Market Report 2025

    Market Intelligence ReportsCleaning ProductsGermany
    Liquid toilet cleaner usage remains stable (52%) compared to 2023 after years of decline. However, emerging formats like cleaning sheets are challenging the..."

    £ 2,195 (Excl.Tax)

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