Cleaning Products

Cleaning Products Market Research

Mintel’s Cleaning Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Cleaning Products industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The US home laundry market is navigating a complex terrain of fluctuating sales projections and a discernible shift in consumer behavior, particularly among younger demographics. Anticipated to face a short-term sales decline of 9% in 2024 before rebounding to a promising 5.1% growth rate from 2023-28, the market's vitality hinges..."
    Dishwashing brands can engage consumers in diverse ways. Meet performance expectations and drive spend via unique scents, and more granular eco and health claims.Emilia Tognacchini, Principal Analyst, Household Care and Brands ..."
    Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value.Meghan Ross, Senior Research Analyst - Home & Beauty ..."
    Dishwashing Products - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market comprises all products for hand and machine dishwashing. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Dishwashing Products..."
    Dishwashing Products - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market comprises all products for hand and machine dishwashing. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Dishwashing Products..."
    There are signs that consumers are focusing more on quality rather than simply on price, but own-label will remain significant throughout 2024 and beyond. Luke Santos, Household Care and Brand Analyst ..."
    Cost of living pressures have consumers seeking value, but efficacy, scent and convenience continue to be prioritized for Canadian laundry routines.Meghan Ross, Senior Research Analyst - Home & Beauty ..."
    Hygiene products will benefit from rejuvenation to maintain usage, while 'green' claims and technology will influence how brands market and develop new products. Arpita Sharma, Global Household Analyst ..."
    Fabric Care - China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to consumer and excludes sales to professional..."
    While cleaning habits have changed little in the past two years, consumers' growing curiosity about the category will serve as an opportunity for growth. Rebecca Watters, Associate Director of Household & Health ..."
    Expand the focus beyond fragranced softener to innovate skin-friendly formulations and offer cleanliness through new spot remover formats. Sirinar Puppachat, Beauty & Personal Care Analyst ..."
    Fabric Care - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to consumer and excludes sales to professional..."