India Household Cleaning Market Report 2025
This Report explores evolving innovation, value drivers and claims dynamics in India's household cleaning category.
Floor cleaners now sit at the centre of household cleaning innovation in India. Together..."
US Household Surface Cleaners Market Report 2025
The household surface cleaner market in the US, valued at $7.2 billion in 2025 with a forecasted 11% growth by 2029, presents opportunities despite flat overall sales. Private..."
US Household Surface Cleaners – Market Dynamics 2025
The surface cleaner market needs to pivot. Focus on wellness, eco-friendly and private label for profit, not just germ claims.
Rebecca Watters, Associate Director, Household & Health
Market Definitions
For the..."
China Shopping for Household Cleaning Products Consumer Report 2025
The demand for specialisation and convenience, along with enhanced health consciousness, is driving the value reconstruction of household cleaning products.
Zoey Song, Senior Analyst, China Insights
Market Definitions
This Report covers..."
Thailand Household Cleaners Market Report 2025
The household cleaning market in Thailand is evolving, with a strong emphasis on convenience, hygiene and sustainability. Consumers continue to prioritise antibacterial properties, while also valuing other benefits..."
Household Cleaners – Market Dynamics
Mintel’s Fabric Care Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."
Germany Toilet and Hard Surface Care Market Report 2025
Liquid toilet cleaner usage remains stable (52%) compared to 2023 after years of decline. However, emerging formats like cleaning sheets are challenging the..."
UK Toilet and Hard Surface Care Market Report 2025
The toilet and hard surface care category faces significant shifts, driven by the ongoing cost of living crisis and evolving consumer priorities. While price remains critical in purchase..."
A Year of Innovation in Household Cleaners 2025
Cleaning performance is key, but brands can add value by focusing on other motivators. Convenience, fragrance innovation and genuine eco pledges will appeal.
Luke Santos, Household Care Analyst
..."
The Future of Household Cleaners 2025
Consumers seek safe, sustainable, cost-effective cleaning products with clear claims. Focus on wellness, longevity and green innovation to stay ahead.
Rebecca Watters, Associate Director, Household & Health
..."
US Cleaning the House Consumer Report 2025
Despite stagnant consumer behaviors and financial constraints impacting spending, household care products' stability is grounded in its functional and essential nature. With consumers spending an average of 29..."
US Household Surface Cleaners Market Report 2024
The U.S. household surface cleaner (HSC) market is projected to reach $7.2 billion by 2024, fueled by increasing consumer demand for multipurpose and eco-friendly cleaning solutions. The market..."
