Cleaning Products

Cleaning Products Market Research

Mintel’s Household Cleaners market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Cleaning Products industry.

Our reports can help you:

Understand your market
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    Liquid toilet cleaner usage remains stable (52%) compared to 2023 after years of decline. However, emerging formats like cleaning sheets are challenging the..."
    The toilet and hard surface care category faces significant shifts, driven by the ongoing cost of living crisis and evolving consumer priorities. While price remains critical in purchase..."
    Cleaning performance is key, but brands can add value by focusing on other motivators. Convenience, fragrance innovation and genuine eco pledges will appeal. Luke Santos, Household Care Analyst ..."
    Consumers seek safe, sustainable, cost-effective cleaning products with clear claims. Focus on wellness, longevity and green innovation to stay ahead. Rebecca Watters, Associate Director, Household & Health ..."
    Despite stagnant consumer behaviors and financial constraints impacting spending, household care products' stability is grounded in its functional and essential nature. With consumers spending an average of 29..."
    The U.S. household surface cleaner (HSC) market is projected to reach $7.2 billion by 2024, fueled by increasing consumer demand for multipurpose and eco-friendly cleaning solutions. The market..."
    This report looks at the following areas:This Report explores issues related to purchasing household cleaning products. Through research on changes in consumer purchase frequency, channel changes, shopping drivers,..."
    The incidence for online shopping is near total (96%), but more impressive is the frequency and voracity with which it occurs. In fact, 46% of consumers made more..."
    In consumer spending terms, India's household cleaning market has stabilised post-pandemic. While hygiene remains important, it has fallen in priority, requiring brands to find new ways to retain..."
    Our toilet care in Germany market research shows that, as private labels are gaining market share, investing in NPD around unique scents or odour-removal technology will help brands..."
    Formulations are under closer inspection. Sustainable products can appeal through the presence of other purchase drivers such as convenience and cost. Luke Santos, Household Care and Brand Analyst ..."
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