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Cleaning Products

Cleaning Products Market Research

Mintel’s Household Cleaners market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Cleaning Products industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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Germany Toilet and Hard Surface Care Market Report 2026

Market Intelligence ReportsCleaning ProductsGermany
The German toilet and hard surface care market reached €1.43bn in 2025, underlining its status as a mature but essential category. Notably, 79% of Germans favour frequent, light..."

£ 2,195 excl. Tax

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A Year of Innovation in Household Cleaners 2026

A Year of InnovationCleaning ProductsGlobal
Brands are innovating by finding alternatives for traditional natural formulations, modernising performance claims and meeting consumer demand for convenience.Luke Santos, Household Care Analyst ..."

£ 2,195 excl. Tax

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Household Cleaners – Market Dynamics

Market DynamicsCleaning Products
Mintel’s Fabric Care Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

£ 495 excl. Tax

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The Future of Household Cleaners 2026

Future OfCleaning ProductsGlobal
The future of cleaning is moving towards low-effort routines, health-conscious products and aesthetically pleasing solutions. In the long run, automation is set to redefine household cleaning. Amanda Caridad, Global..."

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UK Kitchen Cleaning Habits Consumer Report 2026

Market Intelligence ReportsCleaning ProductsUK
Kitchen cleaning habits are shaped by cost pressures and a preference for simplicity. With 75% of UK adults responsible for kitchen cleaning having used multipurpose products, value and..."

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UK Bathroom Cleaning Habits Consumer Report 2026

Market Intelligence ReportsCleaning ProductsUK
The pressures of the rising cost of living are reshaping household priorities. With 38% of UK adults responsible for bathroom cleaning saying low prices are the most important..."

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India Household Cleaning Market Report 2025

Market Intelligence ReportsCleaning ProductsIndia
This Report explores evolving innovation, value drivers and claims dynamics in India's household cleaning category. Floor cleaners now sit at the centre of household cleaning innovation in India. Together..."

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US Household Surface Cleaners Market Report 2025

Market Intelligence ReportsCleaning ProductsUS
The household surface cleaner market in the US, valued at $7.2 billion in 2025 with a forecasted 11% growth by 2029, presents opportunities despite flat overall sales. Private..."

£ 3,695 excl. Tax

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US Household Surface Cleaners – Market Dynamics 2025

Market DynamicsCleaning Products
The surface cleaner market needs to pivot. Focus on wellness, eco-friendly and private label for profit, not just germ claims. Rebecca Watters, Associate Director, Household & Health Market Definitions For the..."

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China Shopping for Household Cleaning Products Consumer Report 2025

Market Intelligence ReportsCleaning ProductsChina
The demand for specialisation and convenience, along with enhanced health consciousness, is driving the value reconstruction of household cleaning products. Zoey Song, Senior Analyst, China Insights Market Definitions This Report covers..."

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Thailand Household Cleaners Market Report 2025

Market Intelligence ReportsCleaning ProductsThailand
The household cleaning market in Thailand is evolving, with a strong emphasis on convenience, hygiene and sustainability. Consumers continue to prioritise antibacterial properties, while also valuing other benefits..."

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Germany Toilet and Hard Surface Care Market Report 2025

Market Intelligence ReportsCleaning ProductsGermany
Liquid toilet cleaner usage remains stable (52%) compared to 2023 after years of decline. However, emerging formats like cleaning sheets are challenging the..."

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