Laundry and Fabric Care

Laundry and Fabric Care Market Research

Mintel’s Laundry and Fabric Care Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Fabric Care Products industry.

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Related to: 'Laundry and Fabric Care'

Related to: 'Laundry and Fabric Care'

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    The US home laundry market is navigating a complex terrain of fluctuating sales projections and a discernible shift in consumer behavior, particularly among younger demographics. Anticipated to face a short-term sales decline of 9% in 2024 before rebounding to a promising 5.1% growth rate from 2023-28, the market's vitality hinges..."
    Cost of living pressures have consumers seeking value, but efficacy, scent and convenience continue to be prioritized for Canadian laundry routines.Meghan Ross, Senior Research Analyst - Home & Beauty ..."
    Fabric Care - China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to consumer and excludes sales to professional..."
    Expand the focus beyond fragranced softener to innovate skin-friendly formulations and offer cleanliness through new spot remover formats. Sirinar Puppachat, Beauty & Personal Care Analyst ..."
    Fabric Care - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to consumer and excludes sales to professional..."
    Value-led laundry behaviours will remain, and brands need to double their efforts to support consumers, with a focus on low-temperature washing or NPD that prolongs the wearability of clothes between washes.Yasemin Holtemayer, Household Care Research Analyst, Germany ..."
    Offer superior stain removal in convenient formats. Promote gentleness claims for clothing protection and boost fabric softener use by highlighting its functionality.Twinkle Behl, Research Analyst – Beauty and Personal Care, India ..."
    Inflation has forced consumers to trade down, but the market is on the cusp of an innovation renaissance for improved convenience, economy and sustainability. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    Brands can support the shift towards sustainable behaviours with proven product efficacy. Innovative product formats that tap into convenience will stand out. Luke Santos, Household Care and Brand Analyst ..."
    “To retain a place in consumers’ laundry routine among post-pandemic conservatism, laundry and fabric care products need to prioritise ease of use, strong effectiveness and value for money. Thinking from consumers’ perspective, addressing white spaces in benefits (eg odour removal for seniors’ clothing, indoor drying) and solving chaos among product..."
    Fabric Care - Mexico by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to consumer and excludes sales to professional..."
    Fabric Care - Spain by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to consumer and excludes sales to professional..."