Household and Home Market Research

Mintel’s Household and Home market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Household and Homeware industries.

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    The US home laundry market is navigating a complex terrain of fluctuating sales projections and a discernible shift in consumer behavior, particularly among younger demographics. Anticipated to face a short-term sales decline of 9% in 2024 before rebounding to a promising 5.1% growth rate from 2023-28, the market's vitality hinges..."
    In recent years the importance of home has become amplified, incentivizing greater investment in the category. By contrast, the current cost of living crisis accelerated the focus on value while a stalling housing market pulled a significant purchase driver from the sector, ultimately dampening demand for home goods in the..."
    Flooring market growth is tepid, owing in part to a slow housing market and a consumer base that’s still reeling from high inflation. Despite a robust labor market, consumers are scrutinizing large home improvement expenditures. Extended periods of economizing behavior, such as we've seen over the past three years, are..."
    Home ownership empowers multicultural consumers in home improvement. Housing market flux shapes their priorities and DIY prevails despite the allure of hired help. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    Despite the category's discretionary nature, seasonal changes and the emotional benefits outdoor spaces can provide are avenues to drive engagement, and sales. Marisa Ortega, Retail & eCommerce Analyst ..."

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    The pest control category remains stable with a need for innovation. Brands must focus on education and effectiveness to raise demand for preventative products. Lindsay Cameron, Analyst - Health & Wellness ..."
    Lawn and gardening has sustained its momentum from the pandemic. Alleviating maintenance time and considering age-specific needs will be key. Lindsay Cameron, Analyst - Health & Wellness ..."
    Packaging is getting smarter, more specialized and more sustainable. Consumers expect brands to take responsibility for the environmental impact their products. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    While cleaning habits have changed little in the past two years, consumers' growing curiosity about the category will serve as an opportunity for growth. Rebecca Watters, Associate Director of Household & Health ..."
    Paper Products - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to consumer. Market size..."
    As consumers become more frugal, home improvement stakeholders need to better demonstrate the return on investment. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    As dishwashing product costs rise, consumers are paying closer attention to what truly works in their routine vs what they can cut out. David Hamlette, Research Analyst; Health and Wellbeing ..."