Household

Household Market Research

Mintel’s Household market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Household industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The health of the home is a top priority for consumers, driven by greater awareness of airborne and waterborne hazards and their impact on wellbeing. 57% of consumers..."
    The evolving landscape of green and conscious consumption in the household care market reveals a delicate balance between eco/ethical aspirations and the practicalities of balancing the household budget...."
    Despite stagnant consumer behaviors and financial constraints impacting spending, household care products' stability is grounded in its functional and essential nature. With consumers spending an average of 29..."

    £ 3,695 (Excl.Tax)

    Consumers want gentle, skin-friendly formulas and plant-based substrates across the household and personal care wipes market. Demand is especially strong for disinfecting wipes that use gentle, natural ingredients. Outside..."
    The household cleaning equipment market has reached a point of stability following the disruptions of the pandemic, but it now faces challenges in achieving significant growth. Key factors..."
    The U.S. household surface cleaner (HSC) market is projected to reach $7.2 billion by 2024, fueled by increasing consumer demand for multipurpose and eco-friendly cleaning solutions. The market..."
    The incidence for online shopping is near total (96%), but more impressive is the frequency and voracity with which it occurs. In fact, 46% of consumers made more..."

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    The US food storage market is in the midst of a significant transformation. As economic conditions gradually improve, consumers are still acting cautiously, which has led to a..."

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    Growth is flat, dragged down by the consumers' economizing behavior in this highly discretionary category. Of particular concern is the candle sector, which accounts for 57.4% of 2023..."
    The US home laundry market is navigating a complex terrain of fluctuating sales projections and a discernible shift in consumer behavior, particularly among younger demographics. Anticipated to face..."
    In recent years the importance of home has become amplified, incentivizing greater investment in the category. By contrast, the current cost of living crisis accelerated the focus on..."
    Flooring market growth is tepid, owing in part to a slow housing market and a consumer base that’s still reeling from high inflation. Despite a robust labor market,..."
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