US Consumers’ Path to Purchase – Spotlight on Household Items: 2025
The household goods category is resilient amid economic disruption, driven by the essential nature of these products and consumers' reliance on them. Notably, 75% of consumers tend to..."
US Dishwashing Products Market Report 2025
The US dishwashing products market is valued at $4.5bn in 2025, reflecting 0.7% YoY growth sustained by price increases even as sales volume remains under pressure. The category's..."
US Household Surface Cleaners Market Report 2025
The household surface cleaner market in the US, valued at $7.2 billion in 2025 with a forecasted 11% growth by 2029, presents opportunities despite flat overall sales. Private..."
US Household Surface Cleaners – Market Dynamics 2025
The surface cleaner market needs to pivot. Focus on wellness, eco-friendly and private label for profit, not just germ claims.
Rebecca Watters, Associate Director, Household & Health
Market Definitions
For the..."
US Trash Bags and Consumer Attitudes towards Garbage Report 2025
The trash bag category in the US remains stable, yet primed for transformation. Mintel projects flat growth of -0.2% in 2025, followed by a promising 13.8% increase through..."
US Aircare Market Report 2025
Aircare sales growth is flat in 2025, but usage remains universal at 91% of adults, and the large and diverse category holds ample opportunity across all segments. A..."
US Aircare – Market Dynamics 2025
Functional odor control is at the heart of the category, but a new generation of more frequent and diverse users are looking for more. Rebecca Watters, Associate Director,..."
US Health of the Home Consumer Report 2025
The health of the home is a top priority for consumers, driven by greater awareness of airborne and waterborne hazards and their impact on wellbeing. 57% of consumers..."
US Home Laundry Products Market Report 2025
The US home laundry products market is projected to grow by 2.5% in 2025, reaching $16.7 billion, with steady expansion forecast through 2029. This upward trend highlights the..."
US Green and Conscious Household Consumer Report 2025
The evolving landscape of green and conscious consumption in the household care market reveals a delicate balance between eco/ethical aspirations and the practicalities of balancing the household budget...."
US Cleaning the House Consumer Report 2025
Despite stagnant consumer behaviors and financial constraints impacting spending, household care products' stability is grounded in its functional and essential nature. With consumers spending an average of 29..."
US Wipes Market Report 2024
Consumers want gentle, skin-friendly formulas and plant-based substrates across the household and personal care wipes market. Demand is especially strong for disinfecting wipes that use gentle, natural ingredients.
Outside..."
