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Household and Home Market Research

Mintel's household/house and home market research reports keep you on top of one of the world's fastest-changing industries. From DIY and home improvement to cleaning, cooking and furnishing, our research and analysis gives you detailed data on every market segment and unrivalled insight into the household of the future. Home is where the smart is.

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No. of reports 1 of 140
  1. Mattresses - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Mattress sales are growing gradually as innovations in both retailing practices and products continue to drive interest across the market. While sales are limited by the high penetration and long lifespan of products within the category, consumers’ desire to pursue ...

    US $4,395.00 (Excl.Tax)
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  2. Beds and Bedroom Furniture - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “Marketing themes around bedroom furniture are focusing on storage solutions and the message that controlling your possessions puts you in charge. Meanwhile bed brands and retailers are elevating their status as sleep experts, tapping into growing awareness of the importance of ...

    US $2,576.74 (Excl.Tax)
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  3. Living and Dining Room Furniture - UK - October 2019

    • Consumer Report
    • October 2019
    • UK

     “The living and dining room furniture market maintained growth in 2018, sustained by the return of real wage growth and a surprising resilience among the consumer base in the face of continued Brexit headwinds. Within the market, there is a growing need for flexible furniture ...

    US $2,576.74 (Excl.Tax)
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  4. Grilling and Barbecuing - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "The mature grill market is challenged by high penetration, long purchase cycles and low intent to purchase. While the flavor, convenience and social aspect of grilling still remain key themes that will capture consumers attention, the power of influencers and social media ...

    US $4,395.00 (Excl.Tax)
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  5. Major Household Appliances - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "The major appliance market has maintained steady growth over the past five years, benefitting from a positive economy and housing market, as well as consistent category innovation. Americans are designing their homes to reflect their lifestyle, underscoring the opportunity for ...

    US $4,395.00 (Excl.Tax)
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  6. Shopping for the Home at Christmas - UK - February 2019

    • Consumer Report
    • February 2019
    • UK

    “It was a challenging Christmas, but household goods retailers bucked the trend and performed well following robust growth throughout the year. Consumers may be worried about 2019, but it’s still important to put on a good Christmas so savvy shopping, cutting back in some areas ...

    US $2,576.74 (Excl.Tax)
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  7. Home Retailing - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “Consumers in China are more willing to decorate and upgrade their home. They have become more generous on budget and are seeking a balance of functions and styles. The demands of the home retail market will shift from renovating new housing property to upgrading ‘old’ ones. It ...

    US $4,460.00 (Excl.Tax)
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  8. Beds and Bedroom Furniture - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    “A focus on the importance of sleep for emotional wellbeing has given a boost to those brands positioning themselves as sellers of sleep although some of the smaller specialists have disappeared in a rapidly changing marketplace. The emergence and rapid growth of boxed-mattress ...

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  9. Grilling and Barbecuing - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Most adults are grill owners; a substantial 79% of adults currently own a grill and 32% plan to buy a grill in the next year. Flavor is a top motivator to grill, followed by convenience, enjoyment while entertaining, and relaxation. Since 2013, the market has been driven by an ...

    US $4,395.00 (Excl.Tax)
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  10. Furniture Retailing - UK - July 2018

    • Consumer Report
    • July 2018
    • UK

    “Consumer spending on furniture continues to grow, but it’s a fragmented and challenging sector to operate in. Physical stores remain a vital part of the purchase journey but growth in digital capabilities has fundamentally changed the way they’re used and the in-store ...

    US $2,576.74 (Excl.Tax)
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No. of reports 1 of 140