Household

Household and Home Market Research

Mintel’s Household and Home market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Household and Homeware industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Pet Food - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers packaged, prepared dry and wet food specifically for cats and dogs. Market size comprises sales through all retail channels including direct to consumer. Market size for..."
    Dishwashing Products - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market comprises all products for hand and machine dishwashing. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Dishwashing Products..."
    Dishwashing Products - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market comprises all products for hand and machine dishwashing. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Dishwashing Products..."
    Insect Killers & Repellents - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers aerosol, liquid, traps, electric and coil insect killers and repellents for homes and gardens. It includes body repellents. Market size is based on sales..."
    There are signs that consumers are focusing more on quality rather than simply on price, but own-label will remain significant throughout 2024 and beyond.Luke Santos, Household Care and Brand Analyst ..."
    Lawn and gardening has sustained its momentum from the pandemic. Alleviating maintenance time and considering age-specific needs will be key. Lindsay Cameron, Analyst - Health & Wellness ..."
    Cost of living pressures have consumers seeking value, but efficacy, scent and convenience continue to be prioritized for Canadian laundry routines.Meghan Ross, Senior Research Analyst - Home & Beauty ..."
    Flowers and houseplants remain budget-friendly favourites, offering a refreshing touch to homes and a connection to nature. Positioning them as household must-haves lets retailers cater to the growing demand for holistic well-being. Emily Viberg, Retail analyst ..."
    Now is an opportune time for own-label brands to establish value beyond price (eg through premiumisation, scents) to create long-term consumer loyalty.Yasemin Holtemayer, Household Care Research Analyst, Germany ..."
    2023 was another challenging year for electricals, but the recent improvement in purchasing activity and consumer confidence provide some optimism for 2024.Sam Nguyen, Retail Analyst ..."
    Hygiene products will benefit from rejuvenation to maintain usage, while 'green' claims and technology will influence how brands market and develop new products. Arpita Sharma, Global Household Analyst ..."
    Packaging is getting smarter, more specialized and more sustainable. Consumers expect brands to take responsibility for the environmental impact their products. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."